One of the golden rules of good writing says you must never start a story with description of a landscape.
In the case of Batak, however, the desire to do so is overwhelming. You are tempted to begin with the narrow road that meanders into the Rhodope all the way from Pazardzhik and Peshtera, and the fresh highland air. You search for the best adjectives to describe the water of the nearby Batak Reservoir (crystal? tranquil?). You remember that the Tsigov Chark resort has long been regarded as a pleasant and inexpensive place for a mountain holiday.