METRO BULGARIA RENOVATES KEY DEPARTMENTS IN THE STORE

METRO BULGARIA RENOVATES KEY DEPARTMENTS IN THE STORE

Tue, 12/28/2021 - 20:23

To meet the requirements of the new business trends

Metro-Bakery&Meat.jpg

Shopping at specialised stores is gaining popularity among Bulgarian consumers driven by demand for high quality, products of proven origin and a rich selection. METRO Bulgaria, one of the places in the country associated with a rich selection of products and services for both end-consumers and business clients is making a step forward in the development of its specialised departments. The Meat and Bread sections in the store on Tsarigradsko Shose Boulevard in Sofia, which are key for the company, have been completely renovated to meet the clients' evolving requirements. The renovated sectors in the store meet the key trends in business. This is reflected in both their new modern design and the offering of services that makes the customer's experience unique for each consumer.

A new selection of over 440 meat products

According to a survey* of the market and consumption of meat, customers associate meat stands with properties such as quality, freshness and proven origin, while 75% of respondents believe that the best meat is from Bulgaria. This is why all minced meats at METRO's butcher's counter are made in the company's own butchery with ingredients of proven origin without additional colourings, flavour enhancers and improvers. The product range in the new Meat section includes both a full range of pork sourced from Bulgaria, and more exotic suggestions such as quail fillets and drumsticks, a novelty for the Bulgarian market.

Services for the business

Services personalisation is one of the leading trends in all spheres of modern business, and clients increasingly require that companies meet their individual demands. Keeping in line with this key trend, at the boutique Butchery stall professional clients of METRO can buy minced meat after an author's recipe. In compliance with the new business practices, customers have at their disposal as well the service for meat vacuuming that will prolong the products' expiration date.

The new bakery

One of the chain's strategic changes is the creation of a completely new Bakery. According to a corporate survey**, 47% of Bulgarian consumers prefer to buy baked bread and baked goods. This is why METRO Bulgaria has invested in completely new equipment that guarantees a perfect baking process, reliable packaging and high quality of the products. The special micro-perforated packaging not only protects the end product, but also keeps it fresh from the store to the clients' tables.

Besides the brand new Bakery, the renovated Bread section greets the customers with an extended assortment of almost 40 new products. These include hand-made breads, healthy options such as keto, vegan and gluten-free goods, French baked goods and many more. Clients can observe the baking process, while freshly made baked goods are specifically branded for easy identification.

The new design

The two new places in METRO, the Butchery and the Bakery, greet the clients with a new design as well. It is based on the concept of "small shop within the big store." The idea for the renovation of these key departments is to provide clients with easy access, rich selection and choice of services that will help their businesses grow.

All consumers now can shop in the renovated sections in METRO's store on Tsarigradsko Shose Boulevard, choosing from a diverse range of products with proven origin and high quality.

* data from GFK survey for September 2020, Institute for Marketing Research, Meat, MAT Sept 2020 GFK Data 

** survey conducted by METRO Bulgaria among 164 representatives of the HORECA sector in the field of restaurants, hotels, catering and fast food

Web Exclusive

Commenting on www.vagabond.bg

Vagabond Media Ltd requires you to submit a valid email to comment on www.vagabond.bg to secure that you are not a bot or a spammer. Learn more on how the company manages your personal information on our Privacy Policy. By filling the comment form you declare that you will not use www.vagabond.bg for the purpose of violating the laws of the Republic of Bulgaria. When commenting on www.vagabond.bg please observe some simple rules. You must avoid sexually explicit language and racist, vulgar, religiously intolerant or obscene comments aiming to insult Vagabond Media Ltd, other companies, countries, nationalities, confessions or authors of postings and/or other comments. Do not post spam. Write in English. Unsolicited commercial messages, obscene postings and personal attacks will be removed without notice. The comments will be moderated and may take some time to appear on www.vagabond.bg.

0 comments

Add new comment

The content of this field is kept private and will not be shown publicly.

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.

Discover More

atlantis-burgas
INTRODUCING ATLANTIS / SQUARE
The project combines the benefits of living in a closed residential community with the advantages of having a social space where you can meet new people and spend time with friends and neighbors.

Daniel Nikolov Ludiars
LUDIARS: WHEN PERSONAL FINANCE IS ABSOLUTELY PERSONAL
The LudiArs team believes that an effective wealth increase can only be achieved when people self-manage their money and investments. With the help of experts like those at their company, of course.

Silviu Gugui eMag
SILVIU GUGUI: I PROMOTE A CULTURE THAT MAKES PEOPLE FEEL APPRECIATED
Every online shopper in Bulgaria knows about eMAG and has certainly ordered at least one item through the platform, which offers anything one can think of. The company was founded in Romania and has subsidiaries in Hungary and Bulgaria.

Deni Andonova
MISSION: THRIVE WITH DENI ANDONOVA
Deni Andonova is a certified instructor in Neurographica, a Kinesiologist, Certified K-Power Instructor, Positive Psychologist, Bush flower essences Therapist, Eating Disorders Consultant, author of the books Cellular Nutrition with Deni.

Wellky
WELLKY: THE LIFE-SAVING REMOTE CARE
We all want our elderly relatives and loved ones to be healthy and feeling well. But sometimes we are too far away or too busy to take care of them in person.

Sinisha Djukic
SINISHA DJUKIC: THE TALENT TO BUILD TRUSTFUL RELATIONSHIPS
At Bosch.IO people bring the IoT to life. With decades of expertise in building connected solutions, Bosch.IO is the go-to destination of the Bosch Group for innovation – from the automotive sector to industrial, building and energy, and consumer products.

Metrica Milena Ramcheva
METRICA: CREATING A SEAMLESS CONNECTION WITH YOUR CUSTOMERS
Business growth is the thing each company aims at, but selling more goes hand in hand with enlarging storage capacity, enhancing logistics, hiring more people, and implementing new processes.

georgievi architecture studio sturgel
ARCHITECT KRASIMIR GEORGIEV JR.: TO UPGRADE TRADITION WITH A VISION OF SUSTAINABLE FUTURE
Climate change and the need to reduce the harmful impact of human activities on nature will undoubtedly transform our current lifestyle. This also relates to the spaces we inhabit.

DLSolutions Dimitar Dinchev
THE HOME YOU DREAM ABOUT: DESIGN, REPAIR AND FURNISHING IN ONE STEP WITH DL SOLUTIONS
Everyone who has organised the repair or furnishing of their home knows that what initially seems an easy and even fun endeavour often becomes a protracted suffering, and the result in the end is usually a compromise.

jeluxe cosmetics
JELUXE GOLD SERIES: COSMETICS FOR YOUNG AND BRILLIANT SKIN
Created with lots of love and attention to quality and refined to perfection details, the products provide an outstanding balance of the bouquet of oils and active ingredients, which takes them to a world-class level.

kristina sungarska
KRISTINA SUNGARSKA: WHEN MIND AND SOUL WORK AS A TEAM
In search of answers to existential questions, Kristina Sungarska left her successful career as a lawyer and became a psychologist.

TOBIAS KERZEL
TOBIAS KERZEL: FREEDOM AND FLEXIBILITY AS THE CORE OF MOTIVATION
The fourth industrial revolution is rapidly changing the business environment. Technological progress – especially in the IT sector – is driven by human beings, rather than machines.