Good retail therapies and beauty treatments are irresistible in Sofia
Issue 53-54, February-March 2011
by Elena Kodinova
There are many things that some women
like very much but have learned to resist.
Like Google-stalking ex-boyfriends, popping
blisters and pimples or peeling off manicures.
The smartest tend to pursue socially
acceptable guilty pleasures like shopping,
spending half of their salary on a new hair-do,
a massage with chocolate or a pink bra.
To seek out the best of these guilty pleasures
in Bulgaria, however, you need a little help.
If you live in Sofia, the spring offers at The
Mall will be a pleasant surprise. Bulgarians
consider March to be a lady's month –
and so do the management of the biggest
shopping centre in Sofia. The retailers in The
Mall have special offers for the new Spring/
Summer collections that blend cutting edge
trends and attractive prices. Got one or
more kids? Then don't miss activities like the
School for Parents (9 and 23 March) and the
National Geographic Kids' Exhibition (19
Jewellery, not just diamonds, is a woman's
best friend, and if you are looking for a
particularly good friend try the Silver Passion
shop. This company was established in 2008
by experienced dealers in silver products
who understand the complicated jewellery
market intimately. They owe their success
to their undying passion for silver jewellery,
their careful selection of materials and their
professional attitude to clients. Some of
their jewels combine silver with high quality materials like Murano glass, stingray leather
and enamel. Others have exquisite motifs
inspired by ancient cultures, engraved on
both sides and with natural gems and fossils
embedded in them.
If you shop mainly for high quality items –
and take pleasure in displaying them in front
of your friends – More Cashmere is just for
you. Soft and delicate, this wool fabric is in
a class of its own and has earned a treasured
place in the heart and the wardrobe of every
stylish lady. The products in More Cashmere
are made from the highest quality Mongolian
cashmere and the finest of white cashmere to
produce vibrant colours.
Can't manage a shopping spree in the fashion
capitals of Europe? Then prepare your bank
account for a visit to the recently opened
Sarah Pacini establishment in Sofia. There
you will find Holi, the brand's new collection
for Summer 2011. The shapes are simple and
pure, the weaves provide maximum comfort
and give the collection a vintage air. Steadfast
basics are, of course, re-introduced. Sober
and subtle blends allow for minimalist details.
Central to Sarah Pacini, cool wool fuses
with linen and bamboo blends, to allow the
possibility of structure or ethno-chic effects.
The knitwear remains ultra-feminine and
adds richness and fluidity to the silhouette.
An air of mystery is achieved with diaphanous
knitwear that is endowed with a touch of
metal giving the illusion of a shiny print.
Another world-famous brand for hiking
boots, outdoor clothing and products
for active sports is also available in Sofia
– Timberland. In their new collection
performance meets beauty. Whether you’re
riding your bike or running around town,
their shoes are meant for all-day performance
with durable organic cotton canvas and
comfortable Anti-Fatigue technology.
The collection for women is feminine and
stylish, and made with Green Rubber ™ outer
soles and recycled PET linings for a lighter
70 years ago, on 10 March 1943, Bulgaria's pro-Nazi government decided to defy Berlin and halt the deportation of Bulgaria's 50.000 Jews. This was down to the actions of one man - Dimitar Peshev. Just two years later he faced Communist justice and found himself on trial for his life. His niece Kaluda Kiradjieva remembers