Donika Ancheva, founder of Paramidonna, knows the recipe of perfect beachwear
One of the best things to happen to fashion in the recent years was the birth of the Bulgarian brand for swimwear and beachwear Paramidonna. Exceptional fabrics, exciting cuts and attention to each woman regardless of her size define Paramidonna creations. We meet with brand creator Donika Ancheva to learn how she can make us happy in the summer or 2021.
In 2021 we need not only vitamin D, but also quality swimwear. What does it look like in the eyes of Paramidonna?
In 2021 swimwear trends are clear: classic cuts and interesting fabrics. We, at Paramidonna, rely on classical cuts and the effect of luxury fabrics. The idea is each model to become a must have in your wardrobe. Quality swimwear is a combination of a well constructed model and a nice fabric. These are our priorities as well! We put the stress on comfort and inquire about our clients' needs. We aim to satisfy their desires and tо create comfortable models.
What inspired you for your latest collection of beachwear, SHINE?
Our SHINE collection is truly glowing and elegant, and like our previous lines accentuates femininity in all of its shapes. The inspiration for it appeared some years ago, but we found the best fabrics for it just recently. Stylish and with a hint of provocation, SHINE already won the hearts of women. I am happy that with this collection we bring a dose of shine to the current situation, which is hard for all of us. This is its message – give yourself some shine and be irresistible, because you deserve it!
Your One Size swimwear collection is a real triumph of design and practicality. For what ladies is it?
The line is for all ladies regardless of their body structure and proportions, or hair colour. Incredibly comfortable models in a variety of colours, from bright to nude, and fabric elasticity that suits five sizes and eliminates questions such as "what is my size" and "will it fit well." A favourite line of our clients.