Mario Ovcharov, CEO, on staying on top in a constantly evolving environment
iGaming and eSports are not exotic anymore: in times when the online experience is gaining more space in our offline lives, they have become ubiquitous. Finding quality, however, is an entirely different matter for companies who want the best software for their enterprises. Enters UltraPlay.
Established in 2010, this Bulgarian company is more than a veteran in the field of sports and eSports betting, live betting, white-label, online casino and blockchain technology. UltraPlay offers a turn-key platform to international operators and has a long list of satisfied clients, a portfolio of successful projects and a collection of prestigious international awards. The power engine of UltraPlay and its success is the team of iGaming professionals motivated and experienced enough to always successfully deliver superior and reliable sports software and odds products. Their ultimate goal? To become the world's leading turn-key iGaming provider.
We talked to Mario Ovcharov, CEO of UltraPlay, to discover more.
What does iGaming look like in 2021?
It's definitely an extraordinary time we are living in. When it comes to the online gaming industry, which is heavily dependent on technology, we need to point out that Covid-19 made it more challenging for the sector. The increased usage of online services impacted our industry as well and our development processes and products have definitely strengthened in order to handle the boom of players online.
As a leading eSports betting provider, we need to say that eSports has finally taken its deserved place in the iGaming industry. UltraPlay has been investing in developing this betting vertical over the past 7 years. Now it's the time to see it expanding like never before in terms of adoption on the online gaming websites and interest shown from players across the globe. Our multi-awarded eSports betting product is constantly enhanced so that it can satisfy all kinds of requirements from our B2B clients and the end-users.
The way business is done also shifted in the last year and a half. From being heavily done in-person before, the absence of exhibitions and conferences led to the online shift. Probably no one imagined doing business like that in our industry before. Industry events are slowly returning now. It's interesting to see what will be the interest and results compared to previous editions of these events.
After all, it's positive we are on the online side of the business, as compared to the land-based sector. iGaming keeps its pace by offering many entertainment opportunities to players around the globe – anytime, anywhere.
What are the leading trends and how does UltraPlay meet them?
As a company that always strives for innovation we keep up with the latest trends in the industry. We can offer the complete package to our clients – from design, products, payments, markets and casinos, to licenses. It is what operators are mainly willing to get – all-in-one solutions that can ease their processes and make them live a lot faster. We already mentioned eSports betting, which became a huge trend in the iGaming industry in 2020 and 2021. Everyone is either talking about it, following it or offering it in some sort. We were just brave enough to offer it way before it became a trend.
What can a Bulgarian team like yours contribute to the global iGaming experience?
Our innovative and aggressive approach helps us build the product we have envisioned. For now it has always been something that is new for the industry or not very standard. Most importantly, our company is assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports, and marketing. And that's how UltraPlay becomes a trusted partner for delivering superior sports software and odds products to its customers.
Who are your clients and what are the advantages for them from partnering with UltraPlay?
UltraPlay has been offering its advanced betting solutions for the past 11 years on various markets, with Asia and Europe leading the way for our business. The company is well-established in these markets and expanding in others with new business partnerships.
Our clients are the leading online betting websites offering not only eSports, but the entire product portfolio needed for a tier-1 brand to stand out from the crowd – sports betting, online slots and live casino games, virtual sports, enabling fiat and crypto payments. We also power regulated brands in various jurisdictions worldwide and help them constantly grow and retain their players.
What is UltraPlay's biggest achievement so far?
Leading in many aspects in our ever-growing industry is what made UltraPlay a synonym for an innovative and progressive company in the competitive world of iGaming. This is surely something each and everyone in the company contributed to, and keeps on maintaining on a daily basis. The great number of awards we keep on receiving is another testament for the team's great dedication and innovative thinking towards excellence.
What is the biggest challenge for you as a CEO at UltraPlay and how do you deal with it?
There are challenges every day, some are bigger, others are smaller. I try to deal with them together with our team and ensure it is always the right thing for our company and customers.