5-STAR BULGARIA

Higher quality: one of the effects of the pandemic, which is now ending, was the change in our attitudes when choosing where to spend our vacation. We have become more demanding of the hotels where we stay and the environment and service that we expect to get there. We seek more luxury and exclusive experiences, unforgettable author's cuisine and intriguing interior design, bars with unusual and impressive vision, the opportunity to meet new interesting people and to indulge in top class spa pleasures.

Fortunately, Bulgaria is ready to meet the needs and demands of people who want an uncompromisingly 5-star holiday. On the local map of luxury places shine both hotels and resorts that have been in the business for years and new names that are just welcoming their first guests.

The seaside is our intuitive choice when planning our summer vacation. And the Bulgarian Black Sea coast is ready to offer exclusive and luxury holiday spots along its length. Boutique hotels and exclusive resorts, marinas and five-star hotels – the diversity and quality are impressive. The best of these stand out with their carefully conceived concepts, care for the whole family, remarkable design and, of course, direct contact with nature. Because tranquillity and greenery are a must in a luxury vacation.

With its rich greenery, modern architecture, tranquillity, mineral springs and individual approach to its guests, Albena (www.albena.bg) is a resort that has always embodied the concept of a luxury holiday on the Bulgarian Black Sea coast. In the summer of 2022, Albena has managed to raise its game to a completely new level, with the newly opened five-star Amelia Hotel. The thematic hotel has set the goal to offer its guests an exemplary exclusive all inclusive vacation, and has succeeded. The clean French design of the interior, the luxury rooms and apartments, and the proximity of an exclusive beach are just the beginning. Amelia's guests relax in a spa centre with mineral water from Albena's own springs, enjoy elegant food of local products and local wines at the top class restaurant and have fun with a wide range of sport activities. For kids there is a special animation programme, a children's club and a disco. To connoisseurs of exclusive experiences, the executive programme offers access to a bar with an open air mineral pool, cocktails and an unforgettable view of the sea. Book your luxury holiday at Amelia and you will discover that the Bulgarian Black Sea coast is the place to find a world-class experience.

When you seek a combination of relaxing vacation in luxury ambiance and the excitement of a bustling seaside resort, you will find it at Barceló Royal Beach, in Sunny Beach (www.barcelo.com, www.barceloroyalbeach.bg, phone: +359 554 20400). This five-star hotel is an oasis of elegance and exclusivity in one of the most picturesque parts of the Bulgarian Black Sea coast. To its guests, Barceló Royal Beach offers spacious rooms and apartments with balconies, 2 swimming pools in a beautiful garden, 2 restaurants serving exquisite food, bars, special kids' club, the biggest and best equipped spa centre around, and more. Find yourself what includes the unforgettable experience called Barceló Royal Beach.

The opportunities for a luxury holiday in Bulgaria, however, are richer and spread far from the Black Sea. With its diverse geography and rich historical heritage, the country is an excellent place for vacation in the mountains and culture, wine, green and spa tourism.

A number of top class and exclusive hotels skillfully use the wealth of mineral springs in Bulgaria and turn them into the centrepiece of the experience that they offer to their guests. With its abundant hot springs, the Bulgarian Southwest has attracted connoisseurs of healing and beautifying procedures in a luxury environment for millennia – the ancient Romans have enjoyed them long before our times. Today we can do it, too, immersed in modern luxury and tranquillity.

Sandanski's healing mineral springs have deservedly attracted Bulgarian and foreign guests seeking healthy and natural vacation and healthcare. The five-star Pirin Park Hotel (Sandanski, 27 Hidrostroy, phone: +359 893 300 300, www.parkhotelpirin.com) is the place where the healing power of mineral water is combined with exclusive experience. The stay at Bulgaria's first hotel with EUROPESPA WELLNESS quality seal is rewarding, relaxing and memorable regardless of the season in which you visit. Here you will find everything required from a luxury spa vacation: elegant interior, two high-class restaurants, mineral water swimming pools, a spa centre with carefully selected classical and modern procedures, tailored medical spa programmes, options for active relaxation and entertainment for kids. An impressive combination of professionalism and individual approach that inevitably charms the guests and inspires them to return again and again.

The map of luxury hotels and resorts in Bulgaria gets richer and more diverse by the year. This is an invaluable opportunity for us and the best we can do is to grab it.