Creativity filled with strive to the personalised, curiosity to the world and current trends, a skill to select the right materials for the particular project: the high quality of work of 7 ARTS interior studio is undoubtable
Plamena Doycheva, founder and creative engine, shares more.
Describe your style in three words.
Design revealing the personality. (If you are able to create an interior that reflects the inhabitant's individuality, then you have mastered all skills you need.)
What current trend in interior design impresses and inspires you the most?
Current designer solutions are increasingly targeted towards nature, harmony, comfort, simplicity. They are closely connected to the outer world. A lot of natural materials and colours closer to these are used. This creates strong harmony in one's soul. The environment has a strong influence over its inhabitants' senses, both as an initial impression and at a deeply unconscious level.
At the same time this closeness to nature can be skilfully combined with the latest technological innovations to significantly improve the quality of life, but without overburdening the project. Styles are not rigidly framed anymore, they can be combined even if they lack any point of contact, becoming the ultimate counterpoint that creates a strong accent in an interior... Use of all methods is allowed when the goal is to achieve as much as possible in a given space and its point of contact with reflection of individuality. This freedom to combine/use diverse styles and ways to express my creativity inspires me the most!
In 2020, 7 ARTS's project for i-Service and Store was nominated for the prestige Dibla Design award in the category for store and exhibition space. Tell us more about the project. What was the biggest challenge in designing this interior?
The biggest challenge in each project is to meet in the best possible way the requirements of both the space and the client's idea. The task becomes even harder when the budget is insufficient!
This was the case with this project. We had a rather small space and our task was to fit in it a large selection of (all) furniture and devices that the client wanted. Yet, enough space should remain free. The requirements also included a dominating dark colour palette and use of low-budget materials. This, at a first glance, conflicted with the previous requirements. However, the challenge only provoked our creativity even more.
We set as a goal to transform the trivial understanding of a store-cum-service space and to create a different and interesting environment with impressive design that greets the passers-by and, when once inside, inspires them to visit again. We used trendy patterns and modern materials that blend in the volumes and non-standard shapes, and created more spaces for communication. One of them is at the project's heart: the clients' table that becomes a green zone and bench facing the projector where clients can learn more about the company and its products.
The design of a yacht interior is among your latest projects. What is specific in this type of indoor space?
The project is already successfully finished. The boat is among the biggest and most interesting on the Bulgarian Black Sea coast. For us, it was both a challenge and a pleasure to design an interior that was not based on terra firma. We spent a lot of time researching all navigation instruments on the bridge to create an entirely new layout that will be comfortable for the captain but will also be stylish.
In yacht interiors, we use materials, shapes and volumes to furnish different from what we are already familiar with. The equipment and accents are also specific. However, the end goal is always to provide high quality, new technologies and improved comfort. This is as well the goal of the large international expos like those in Cannes and Monaco. The yacht industry is booming. Manufacturers are multiplying and their products are constantly improving. For this project we researched and used some of the best products, and we will use them again if another yacht interior lands at our studio.
How do you define the border between your creative individuality and the particular client's desires?
Space is an "individual," a consistent reflection of its inhabitants. Each client brings in a project their own personality, particularities and requirements. After we decide that we can work with them and that we have no creative differences, we need to look at the interior project through the client's eyes, but with our experience. The best design underlines its inhabitants' nature and tells their story. Of course, it has to keep the project's qualities intact. This is the biggest challenge in our profession.
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