ADVERTORIALS

In today's rapidly changing world, life science companies play a critical role in tackling pressing global challenges. Bayer, a leader in healthcare and agriculture innovation, is at the forefront of developing solutions that improve lives, protect the planet, and promote sustainability. Lyuba Paounova, General Manager for Bayer Bulgaria and Head of HR for Romania, Bulgaria, and Moldova, brings Bayer's commitment to innovation, sustainability, and leadership to the Bulgarian business landscape.

Dr Manuela Toteva is a marketing and communications specialist with over two decades of experience in the field. She has managed communication projects for companies in the software industry, metallurgy, the financial sector, trade, and higher education, including SAP, Aurubis, METRO Cash & Carry and others, and is the author of the publication Effective Tools of Digital Marketing in B2B Organisations.

For over a decade now, Germani has been opening a wide window to the German-speaking world by offering high-quality education and care for children aged from one year and six months old to over six years old.

Licensed by the Bulgarian Ministry of Education, Germani follows the pedagogical principles and goals set by the Law for Pre-School and School Education in the Republic of Bulgaria. By using the best educational programmes from Germany, Kikus and Hans Hase, it gently immerses its students in the richness of the German language.

To decipher what the numbers generated by the activities of a company are telling you and to make the best decision stepping on this foundation is a skill that requires talent and experience, and should be perfected for many years. Mariela Spiridonova knows this well. As a registered auditor and certified expert accountant, and professional who has taught for years at Varna's University of Economy, she can understand the secret language of numbers and to find their beauty and importance for every business.

ZAGORKA has a history of 122 years since the opening of the brewery in Stara Zagora. In 1994, the company joined the HEINEKEN global family. ZAGORKA is committed to developing its business sustainably and responsibly through its Sustainability Platform "Brew a Better World".

The company has a diverse high-quality portfolio of brands – Zagorka, Heineken®, Ariana, Birra Moretti, Amstel, Stolichno, Starobrno, and Apple Thief cider. ZAGORKA also offers alcohol-free drinks – Zagorka 0.0%, Heineken® 0.0, and Vibe by Ariana Radler 0.0%.

The brewery of Kamenitza AD in Haskovo is brewery Number 1 in the global Molson Coors Group for the second year in a row. Every year, over 20 production facilities compete for the recognition; their performance is evaluated on the basis of 13 indicators. Some of the leading KPIs include: consumption of resources such as water and electricity, effectiveness of the production process and the packaging lines, average time between unplanned outages etc. The indicators of each brewery are followed and compared on a monthly basis through the year.

The companies that are members of the Union of Brewers in Bulgaria are big, mid-size and small, and make 99% of beer in the country. Their share is 95% of the market and every year they pay taxes to the government that exceed 360 million leva. In 2023, despite the serious challenges due to the increased expenses for raw materials, the intensive investments in the brewing industry continued. The capital investments in the past 18 months amounted to 92 million leva, of these over 45 million leva were in long-term material assets for green innovation

With a passion for authenthic experiences and deep respect for traditions, the company has created a series of signature festivals in Sofia that allow locals and tourists to connect with German culture. Events such as the German Christmas Market and Oktoberfest Sofia create an unparalleled atmosphere and have become an integral part of the city's cultural calendar.

The company arrived in the country in 2002, inheriting the business and traditions of one of Bulgaria's oldest breweries, Shumensko Pivo, established in 1882, and of Pirinsko Pivo in Blagoevgrad, created in 1971. Teodor Nestorov, CEO of the company, shares more.

Carlsberg Bulgaria is the leading producer of beer and cider in the country. What is the secret of your success?

Highly specialised professionals working symbiotically when a need arises – Law Firm – Harizanov, Ivanov & Partners has mastered to perfection the skill to give the clients what they need when they need it, and to successfully protect their interests. The founders of the practice are ambitious and very experienced. Attorney at law Boris Harizanov has graduated law from Sofia University and the Democritus University of Thrace in Greece, and is fluent in Greek. Attorney at law Svetlozar Ivanov is a registered syndic and is certified on the matter of the Public Procurement Act.