ADVERTORIALS

Dreaming big and working hard for achieving positive change for herself and the world has always come naturally for Tsarina Ruskova. As a teenager, she made the bold step to graduate International Law from Paris 1 Panthéon-Sorbonne with additional qualifications in International Investments, Commercial Law and Commercial Arbitrage. Instead of chasing opportunities abroad, she returned to Bulgaria and became legal counsel at Ruskova & Partners Law Firm.

The world of the global economy is complex and the products that we use in our everyday life and work are made thanks to intricate processes, engineering achievements and the precise manufacture of details whose very existence remains a mystery to most people.

LMP-Bulgaria is a company that is key for the development of a number of industrial production firms. The electromechanical and electromagnetic OEM products produced in its Plovdiv-based plant are key for industries in the fields of electromechanics, energy and automobile manufacturing.

When Zühlke, a global IT service provider, opened their first office in Bulgaria, in 2018, they were seeking a leader that would fit the company's culture of truly individual approach towards technologies, businesses, solutions, talents and partners. They found the right person in Diana Elenkova, a veteran in the Bulgarian IT field. Under the Zühlke brand, she built a team where everyone is free to share ideas, is encouraged to grow, and leading by example is the norm.

The female principle is associated with the idea of the home and its cosiness, but this is only part of the explanation why the interiors and buildings designed by architect Darina Varbanova and her studio DV Design embody to such an extent the notion for comfort, warmth, elegance and timeless classic. The rest of the answer is in her professionalism, talent, strive for perfection and new inspiration, and the ability to build not only houses, but also an effective team of colleagues.

The future of our children is digital, but it will belong to those who are able to choose their own route through its waters instead of floating aimlessly on the waves. In Academy Nikola Tesla, children learn exactly this with in-person and online lessons in programming, robotics, mathematics and more.

The jewellery collection of TATYANA DUHARSKA – ANTWERP is a marvellous way to make diamonds' eternal beauty a part of your everyday life.

The company is also an example for the human and professional qualities needed to grow a successful family business. Established by Ramona Stoyanova soon after the collapse of Communism, today in SOFITA the second generation of the family is working – the founder's daughters. Svetla Marinova is a second manager, and Elitsa Horozova and Nicole Lazarova are partners. They told us their recipe for a successful family business.

What is SOFITA's secret for a successful family business?

Anni Nikulinа has been with Carlsberg Group for 22 years and has extensive experience gained during various assignments in the Baltika Brewery and in the company's regional office in Asia. Before joining the Carlsberg Bulgaria's team in August 2022, she held the position of Regional Finance Director for Central and Eastern Europe, being responsible for financial planning, analysis and reporting for the region, as well as for group financial projects.

How did Carlsberg maintain its leadership position in the Bulgarian market in 2022?

Know thyself, says the ancient wisdom. Achieving this today would be impossible without emotional intelligence in our personal and professional life. The best way to find it is with the help of an experienced mentor such as Dr Antonina Kardasheva. She is a psychologist, psychotherapist, coach, mentor, emotional intelligence mentor, researcher, management consultant and trainer who, in her private practice, has positively affected the lives of thousands of individual and corporate clients.

What is in reality emotional intelligence?

Diets, regimes, restriction, overeating: the modern women's relationship with food is, to put it mildly, inconsistent. The Soul Food Balance Association has dedicated itself to the mission to make us leave this this vicious cycle by helping us to create a wholesome relationship between ourselves and food, to build healthy eating habits and to lose weight through love, not struggle. Darina Milenova, founder of the Soul Food Balance Association, shares more.

What inspired you to found the Association?