ADVERTORIALS

The inner need for independence and freedom can be at the heart of starting a business. This is the case of Margarita Stancheva – a free-spirited woman and a goal-oriented manager. Guided by the desire to see her ideas materialised and to test them in practice, she left behind the role of an employee to build a dream team of prowfessionals and start Sofia Tech Recruitment. The company is now a leader in IT recruitment in Bulgaria and focuses on helping businesses scale for growth.

True love and happiness are not a mirage, but a story written by those who have the courage to look into their souls and make a change. All you have to do is start the journey. Petya Belcheva-Gemuenden is the right person to guide you through the process that leads to new beginnings and a happy end. Because, sometimes, all we need is to raise love to the next level.

Smart solutions have become a vital part of urban ecosystems – sensors are detecting and processing information in buildings, public transport, parking areas, and on the street to make our lives easier, safer, and more convenient. All of this is the result of innovations, constantly growing expertise, and unique skills. Svetlana Stefanova, CEO of FAAC Bulgaria, talks about the outstanding approach of the largest supplier of revenue control systems with sales and service representatives all around the world.

When innovation in health and beauty care is concerned, DermaLife is among the first names to come to mind. DermaLife is more than a place where you can take care of your appearance. It offers care for health and beauty on a conceptually new level. 

Deni Andonova is the founder of the Holistic Academy, the How ThriveTM project and the Thriving Bulgaria Foundation for mental heath and wellness. In her 14+ years of professional experience she has helped individual clients, international corporations and startups to achieve a better balance, to transform limiting beliefs and non-working models, to shift to a new personal and business level, to enjoy success, self-awareness and happiness. Her mission is "Thriving people. Thriving business. Thriving world."

In 1992, Interpartners Group appeared on the Bulgarian market as a communication company. Thirty years later, it is a leading independent group and owner of 3 brands. Interpartners is a creative and digital agency, Interimage focuses on corporate communications and employer branding, and Media Camp specialises in media strategies and non-standard media formats. Interpartners is also active on 8 markets in the region via its partnership network, SEEnthesis.

For years, FOX Optics have been more than a recognisable name on the Bulgarian market: for thousands of satisfied clients, they embody quality without compromise, and innovation, attention to detail and partnership with the best manufacturers of frames, dioptric lenses and sunglasses, contact lenses, magnifiers, low vision systems, elite binoculars.

Historians disagree when exactly it appeared, and Balkan and other nations disagree on who makes it best. But in spite of its ability to ignite disputes, Rakiya remains one of the things that unite Bulgarians. There is hardly anyone able to imagine the beginning of a Bulgarian dinner without the cult – and rhetorical – question: "Will you have one small Rakiya?".

However, in Bulgaria the question is not only about a single small Rakiya. In this country, Rakiya is institution.

The party was held at the offices of the America for Bulgaria Foundation, which supports our High Beam section. Some of the guests are pictured below.

Maxim Minchev, director general of the Bulgarian Telegraph Agency

Belgian Ambassador Anick Van Calster