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How many events do you attend every year? Which of them really stand out, in a good way? Mercury97 is an event management company with more than 20 years of experience that knows what is the secret to the memorable event. Its General Manager Rozalina Kreissl elaborates on why budget is not everything and creativity and organisation are so important.

What defines a memorable and well organised event?

As a company that for years successfully develops strategies and designs, plans and produces engaging experiential events, we know that organising an event is not a simple task and it's important not to get stuck in traditional formats. You should think of new things and plan the event accordingly, including logistics, content and promotion.

Think over even the tiniest detail: how will the participants register, who and how will greet them, what music will be playing, do you have an interesting photo corner, how do your presentations look, how is your team dressed, what to do during breaks. For example, during registration, participants could listen to nice piano music or could watch an information video. We have to surprise people and create the "wow" effect, exceeding their expectations in the most ordinary things. This is what creates the feel of an event.

Be friendly to participants, speakers and partners. At the end of the day, what people remember is how they were treated and what the atmosphere was.

Rozalina KreisslHow can you help us to have a successful event?

Start by defining what you and your attendees should gain from the event. Only then you’ll be able to put all pieces together.

We draft your budget taking into account unexpected situations. We check the location and develop a plan B. We propose the venue. The days of standard hotel or convention centre events are long gone, people now expect to be 'wowed' by the location.

We use technology to improve experience. The audience is no longer satisfied with simply showing up and listening. They want to get involved! There are many options like and Twitter for on-the-spot audience surveys and fielding questions. Live-stream on Facebook and YouTube are also great options for broadening the reach of your event.

We allocate responsibilities, distributing tasks to the team members for each stage of the event.

We pay attention to service, trying to meet participants' expectations, even if we feel tired and not everything runs according to the plan. We do a final check 24 hours before the event and ask for feedback.

What was the biggest challenge you ever had to deal with in your practice?

No matter how long have you prepared an event and you can make dozens of checklists but only during the event itself will you see what could possibly go wrong. This is why delegating areas of responsibility to a core team you can count on is absolutely crucial. If a problem occurs, you have to be flexible and think on your feet while keeping a smile on your face.

Once, during the event, the electricity went out. The speaker had to continue without presentation. But at that moment we were having a very interesting discussion, so participants engaged even more. The problem became a success.

So, whatever event you organise, be optimistic and don't be afraid of surprises!


Sofia, 107 King Boris III Blvd, office 2

phones: +359 2 831 01 87; +359 2 931 14 61;

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Read 639 times Last modified on Thursday, 28 March 2019 17:18

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