by Bozhidara Georgieva

Presents with personal approach define gift-giving in December 2022


The Christmas and New Year's holidays are the time when we are free to concentrate on fulfilling our wishes and on everything that brings us pleasure. This is why they were invented in the first place – to bring a ray of joy, optimism and light in the shortest and darkest days of the year, to inspire us to dream, give to others and open our hearts. 

The perfect presents change in accordance to the people who will give and receive them. At the end of 2022, the ruling trend can be expressed in one word – personalisation. 

When talking about gifts, personalisation used to mean just engraving the receiver's name on the item, or branding it with the logo of the company that was making the present. Today personalisation goes deeper. It pays attention to the receiver's personal desires and tastes and plays along them – or cleverly challenges them. 

Let's take jewellery for example. Interesting combinations of pieces of jewellery are not limited anymore to carefully designed gift sets that are hard to combine with other items. On the contrary – jewellery that allow freestyle combinations of earrings, necklaces and bracelets are as popular as ever. Eclectic is in vogue – it shows to the others that we are brave enough to combine jewellery in different styles, but also that we are aesthetically literate enough to end with an elegant and not shocking result. Achieving this is a true art. Quality manufacturers help us to master it. 

Personalisation is also the main trend in skin and beauty care. Every woman that is worth her night cream already has an established beauty ritual that meets the needs of her skin. Special serums and creams target concrete problems in combinations that are tailored to provide the best result. Beauty procedures and the potential of noninvasive apparatus procedures and aesthetic surgery enrich the palette of options and create endless opportunities for experiments and improvement. 

Connoisseurs of exquisite wines and tastes also know the power of personal approach. When making or receiving gifts they value selections that meet the individual's personal taste – by giving something that they love or cherish, or on the contrary, by introducing them to something new, exciting and unexpected. 

At the end of the day, personal approach is the best approach when making presents. Because it considers the most important factor in this process – the person who will receive the gift.

The jewels of winter: The current collection of Coeur de Lion conquers us with its elegant shimmer

Since 1987, lovers of stylish jewellery have awaited each new Coeur de Lion collection with particular interest. The German brand is famed for its handmade pieces of natural stones in memorable combinations. 


Coeur de Lion's current collection, which celebrates the brand's 35th anniversary, goes beyond the expected. Charged with Coeur de Lion's traditional joie de vivre, vibrancy and individuality, it inspires women to rediscover themselves day after day and to freely express themselves. 


The new vision of the emblematic GEOCUBES® line was inspired by the Bauhaus movement – necklaces of turquoise crystals, amazonite, howlite and haematite that can be worn long or short, separately, in a combination, or in a Y-shape. 


Coeur de Lion's interpretation for the winter of 2022/2023 of another classic – the round crystal covered pendants, shimmers with the colours of anthracite, blue, green and lilac. 


For customers seeking a more gentle elegance are the geometrical necklaces with detachable pendant and earrings of silver, gold and pink gold, and some delicate jewellery with freshwater pearls. 


Find your Coeur de Lion jewellery on and in the stores in Sofia, at 29 Alabin St and 7 Solunska St.

Wine for celebrating: Midalidare Reserve Brut NV in Magnum

midalidare reserve brut nv

Special occasions require special sparkling wine – the Midalidare Reserve Brut NV in Magnum. The masterpiece of Midalidare winery ( is National Champion for 2021 and 2022, the Best in Class Bulgarian Blanc de Blancs for 2021 and 2022 and the Best in Class Bulgarian Magnum for 2021, and has a Gold Medal for 2021 and 2022. It stands out with its shiny, golden-yellow colour. The mousse is rich, ample, and prolonged. An intensive fruity nose of ripe apple, pear, and meadow is followed by nicely balanced and fresh palate. A tensed, full-bodied wine with good structure and – if you withstand the temptation to not pop it immediately, a great potential.

Give yourself success with Hristina Cosmetics

hristina cosmetics caviar

If starting a new business is in your to-do list for 2023, Hristina Cosmetics (, a Bulgarian company for natural cosmetics, has an offer that will be hard to decline. The company has its own production base at the hearth of the Rila mountains, in a region with clean nature, and will help you create in its factory cosmetic products under your own brand. Modern customers adore unique formulas for care for the face, the body and the hair and together with Hristina you can meet this demand. For more information call +359 895 516 349 or write to


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