Wojciech Žabinski, CEO, about the constant aim to perfection
Wojciech Žabinski has been a part of Carlsberg Group since 2004, and on 1 January 2021 he became the CEO of Carlsberg Bulgaria.
What defines the beers of Carlsberg Bulgaria?
Beer making is a transformation, energy, life, magic. This is the secret of the perfect beer – in the constant pursuit of perfection. We, at Carlsberg Bulgaria, strive every day to be even better and to be always up to date, interesting and in line with new trends. Our product portfolio includes a variety of first-class beers – the national Shumensko and Pirinsko beers, the international brands Carlsberg and Tuborg, Zatecky Hus, Somersby cider, non-alcoholic Pirin Soft Beer and Carlsberg 0.0% and others. As part of the Carlsberg Group, we offer consumers proven and loved worldwide brands of beer, but the beating heart of our business remains local brands.
Which Carlsberg product must we try in the summer of 2021?
Pirinsko Ice has an extremely mild refreshing taste thanks to cold filtration at -1оС. For lovers of more interesting beers we now offer the new Shumensko Author's Brew, which combines three hop varieties. For lovers of traditional tastes, Shumensko is a suitable choice, especially when combined with delicious food.
Sofia, 1 Business Park Sofia, build. 10, fl. 4
phone: + 359 2 44 01 360