CARLSBERG: A LOT MORE THAN EXCELLENT BEER

CARLSBERG: A LOT MORE THAN EXCELLENT BEER

Thu, 04/01/2021 - 13:59

Why is Carlsberg Bulgaria an exemplary employer? Viktoria Vakova, the company's HR director, knows the answer

Viktoria Vakova.jpg
Viktoria Vakova, HR Director of Carlsberg Bulgaria

When beer is concerned, the products of Carlsberg Bulgaria are the first choice of millions of Bulgarian consumers. Each day the breweries in Shumen and Blagoevgrad produce top quality beer. The Carlsberg Bulgaria portfolio is impressive: the national Shumensko and Pirinsko, the international Carlsberg and Tuborg, Zatecky Hus with Czech hops, the French Kronenbourg Blanc, the Czech Budweiser Budvar, the German Erdinger, the Spanish San Miguel Fresca and the American Brooklyn Lager, the Somersby cider and the alcohol-free Pirinsko Alcohol Free and Carlsberg 0.0%. Carlsberg Bulgaria is a part of the international leader Carlsberg Group and is among this country's best employers. Viktoria Vakova, HR director at Carlsberg Bulgaria, tells more.

What goals Carlsberg Bulgaria has set as an employer?

Еmployees are our most important asset and so our main goal is about them. Our success's engine is identifying and keeping the right people for the particular positions and building a strong team. We identify young talents with our apprentice and fellowship programme, and we develop our employees with internal trainings and options for career growth, including abroad. Our team is diverse in regard to experience, nationality, age, sex. We tolerate new ideas, proactiveness, problem solving skills, open communication. Curiosity and strive to be the best are a part of our corporate DNA.

Our employer's brand focuses on people development within the company. The Carlsberg Group level project started in 2019 with new artwork and inspiring messages towards the employees, and a desire to show why are we proud of our work. The campaign's motto is Local Heart, Global Power, and its task is to help the company to stand out on the markets where it operates.

This is our uniqueness: we are led by the balance between strong local brands and an international product portfolio. "Our recipe for the future" is the message of our communication campaign in Bulgaria. We are the country's leading brewer, but we constantly evolve, grow and invest in new technologies and innovations.

What the career development of a young person in Carlsberg looks like?

Our introductory programme instructs new employees on our culture, history, work style, values and ethical standards. It helps them to feel at the right place, to sense the company's positive atmosphere and to adapt more quickly. With the Buddy initiative experienced employees introduce new ones to our work processes. All employees have access to long-term development trainings, educational resources and options for rotation in different functions and company departments.

How do you take care of employees' health and safety during the Covid-19 pandemic?

Despite the challenges we preserved our team spirit, our effectiveness and motivation. We provided options for remote work to our office workers and sales team. We took all security measures. Our breweries have not stopped working under increased safety measures, hygiene and access control.

We aim to be flexible and adaptive, we monitor the situation and we strive to answer the changes in the environment and consumers' attitudes. Each crisis brings us to challenges, but also gives us the opportunity to be better tomorrow that we are today.

Sofia, 1 Business Park Sofia, building 10, floor 4

phone: + 359 2 44 01 360

www.carlsbergbulgaria.bg

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