CARLSBERG: A LOT MORE THAN EXCELLENT BEER

CARLSBERG: A LOT MORE THAN EXCELLENT BEER

Thu, 04/01/2021 - 13:59

Why is Carlsberg Bulgaria an exemplary employer? Viktoria Vakova, the company's HR director, knows the answer

Viktoria Vakova.jpg
Viktoria Vakova, HR Director of Carlsberg Bulgaria

When beer is concerned, the products of Carlsberg Bulgaria are the first choice of millions of Bulgarian consumers. Each day the breweries in Shumen and Blagoevgrad produce top quality beer. The Carlsberg Bulgaria portfolio is impressive: the national Shumensko and Pirinsko, the international Carlsberg and Tuborg, Zatecky Hus with Czech hops, the French Kronenbourg Blanc, the Czech Budweiser Budvar, the German Erdinger, the Spanish San Miguel Fresca and the American Brooklyn Lager, the Somersby cider and the alcohol-free Pirinsko Alcohol Free and Carlsberg 0.0%. Carlsberg Bulgaria is a part of the international leader Carlsberg Group and is among this country's best employers. Viktoria Vakova, HR director at Carlsberg Bulgaria, tells more.

What goals Carlsberg Bulgaria has set as an employer?

Еmployees are our most important asset and so our main goal is about them. Our success's engine is identifying and keeping the right people for the particular positions and building a strong team. We identify young talents with our apprentice and fellowship programme, and we develop our employees with internal trainings and options for career growth, including abroad. Our team is diverse in regard to experience, nationality, age, sex. We tolerate new ideas, proactiveness, problem solving skills, open communication. Curiosity and strive to be the best are a part of our corporate DNA.

Our employer's brand focuses on people development within the company. The Carlsberg Group level project started in 2019 with new artwork and inspiring messages towards the employees, and a desire to show why are we proud of our work. The campaign's motto is Local Heart, Global Power, and its task is to help the company to stand out on the markets where it operates.

This is our uniqueness: we are led by the balance between strong local brands and an international product portfolio. "Our recipe for the future" is the message of our communication campaign in Bulgaria. We are the country's leading brewer, but we constantly evolve, grow and invest in new technologies and innovations.

What the career development of a young person in Carlsberg looks like?

Our introductory programme instructs new employees on our culture, history, work style, values and ethical standards. It helps them to feel at the right place, to sense the company's positive atmosphere and to adapt more quickly. With the Buddy initiative experienced employees introduce new ones to our work processes. All employees have access to long-term development trainings, educational resources and options for rotation in different functions and company departments.

How do you take care of employees' health and safety during the Covid-19 pandemic?

Despite the challenges we preserved our team spirit, our effectiveness and motivation. We provided options for remote work to our office workers and sales team. We took all security measures. Our breweries have not stopped working under increased safety measures, hygiene and access control.

We aim to be flexible and adaptive, we monitor the situation and we strive to answer the changes in the environment and consumers' attitudes. Each crisis brings us to challenges, but also gives us the opportunity to be better tomorrow that we are today.

Sofia, 1 Business Park Sofia, building 10, floor 4

phone: + 359 2 44 01 360

www.carlsbergbulgaria.bg

Web Exclusive

Commenting on www.vagabond.bg

Vagabond Media Ltd requires you to submit a valid email to comment on www.vagabond.bg to secure that you are not a bot or a spammer. Learn more on how the company manages your personal information on our Privacy Policy. By filling the comment form you declare that you will not use www.vagabond.bg for the purpose of violating the laws of the Republic of Bulgaria. When commenting on www.vagabond.bg please observe some simple rules. You must avoid sexually explicit language and racist, vulgar, religiously intolerant or obscene comments aiming to insult Vagabond Media Ltd, other companies, countries, nationalities, confessions or authors of postings and/or other comments. Do not post spam. Write in English. Unsolicited commercial messages, obscene postings and personal attacks will be removed without notice. The comments will be moderated and may take some time to appear on www.vagabond.bg.

0 comments

Add new comment

The content of this field is kept private and will not be shown publicly.

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.

Discover More

denis diderot school sofia 4.JPG
DENIS DIDEROT SCHOOL CELEBRATES ITS OFFICIAL OPENING
Over 200 guests attended the official opening of Denis Diderot School.

kourasanit
KOURASANIT DECORATIVE HYDRAULIC MORTARS: ENDLESS OPPORTUNITIES
A residence in Thessaloniki, located in a block of apartments from the 1970s, is a perfect example for the capabilities of KOURASANIT mortars and coatings in the modern interior.

Sergey Koynov IntelliWay Services
INTELLIWAY SERVICES: SMART PROPERTY MANAGEMENT SOLUTIONS FOR SMART BUSINESSES
For almost 10 years now, a Bulgaria-based company has proven that with ambition, vision and the right team of experts it can thrive on competitive international markets, such as the German one.

Royal Vet Clinic
ROYAL VET CLINIC: DEDICATED TO THE MISSION OF HELPING PETS AND OWNERS
Finding the best vet practice for your beloved pet is an important task.

Wojciech Žabinski Carlsberg
CARLSBERG BULGARIA: THE TRADITION OF GOOD BEER
Wojciech Žabinski has been a part of Carlsberg Group since 2004, and on 1 January 2021 he became the CEO of Carlsberg Bulgaria. What defines the beers of Carlsberg Bulgaria?

Dr Elena Voeva, Voevi Dental
VOEVI DENTAL: THE CAPABILITIES OF DIGITAL DENTISTRY
When you look for dental professionals who skillfully combine year-long experience with the latest generation of digital technologies, the answer is Voevi Dental.

crozia saffron cosmetics
CROZIA IS... AN INNOVATIVE BRAND OF SAFFRON COSMETICS
Our modern vision, unique style and personal touch to every product will impress you. 

The bridge of architect Hristo Zlatev
THE COVERED BRIDGES OF LOVECH
The first information about a covered bridge in Lovech is by French traveller Ami Boué (1837-1838) who mentioned a "... covered stone bridge full with workshops…". The bridge of Master Kolyu Ficheto

Dent Leaders Dental Clinic
DENT LEADERS DENTAL CLINIC: EXPERTS IN MAKING YOUR SMILE BEAUTIFUL AND HEALTHY
In Dent Leaders the latest generation of technologies share space with individual approach and professional expertise and dedication in all major fields of dentistry: implantology, endodontics, periodontology, prosthetics and, importantly, children dentistr

Dr Ranko Georgiev
CENTRAL VET CLINIC: COMPLEX TREATMENT FOR BIG, SMALL AND EXOTIC PETS
Central Vet Clinic is unique in Bulgaria: it offers the full range of healthcare services for pets of all types at one place.

Dr Stoyan Marinov
SM DENTAL CONSULT: AMBITION, PROFESSIONALISM, INNOVATION
Dr Marinov, tell us more about SM Dental Consult dental clinic?

Peter Kopietz Zagorka
THE GREEN PROMISE OF ZAGORKA
Zagorka has been an integral part of Bulgarian life since 1902 when its first brewery in Stara Zagora opened. For 27 years, the company has been part of the Heineken group.