Keeper of Warmth Ever since times of yore Bulgarians have always cherished deep respect for the so called “keeper of warmth” in their family or tribal dwellings. In pagan times a dedicated priest carried out this task. Nowadays, the tradition…
Bread and Salt At official ceremonies in Bulgaria guests are often greeted by an offering of bread and salt. In accordance with tradition, the guest must tear off a piece of bread, dip it in the salt and swallow it.…
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Society

ARRIVAL CITY

ARRIVAL CITY

Hristo Botev neighbourhood risks becoming ghetto next to Sofia Airport

Vagabond Interviews

RADOSLAV NEDELCHEV: REINVENTING ADVERTIS…

RADOSLAV NEDELCHEV: REINVENTING ADVERTISEMENT

The Chief Operating Officer for Dentsu Aegis Network Bulgaria, on how brands can stay relevant in a rapidly changing environment

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