GUT2BE KOMBUCHA: CRAFT PERFECTION FOR HEALTHY LIVING


Gergana Ignatova, co-founder, on the technology, tastes and ambitions of the young brand

gergana ignatova gut2be.jpg

Fresh, lightly carbonated beverage with a pleasant taste – a glass of kombucha is always an excellent way to give ourselves some joy and to take care of our health. GUT2BE gives us all of this – it is made in Bulgaria without pasteurisation and additional carbonation, and comes in four irresistible varieties with raspberry, peach, blue spirulina and collagen. Gergana Ignatova, co-founder of GUT2BE, shares more.

How did you decide that a Bulgarian kombucha brand has a future?

The truth is that we were not convinced in what we were doing, because the healthy food and drinks market in Bulgaria is yet to evolve and is still behind that in Western Europe, for example. We are people who choose what they consume and we have always had difficulties finding on the market something healthy to drink, besides freshly squeezed juices. Kombucha is not only healthy, it is also an outstanding product because it combines a fermentation process that takes both time and exceptional care and attention for its production. We believe that everything that was created with passion and attention has a future if it finds its consumers. GUT2BE has a great future ahead because we use a technological process that preserves the beverage alive. We do not pasteurise it.

What motivates us every day and shows us that we made the right decision and that our product is well received are our clients. We have a very good impression from young people who know kombucha well, but also from older clients united by the desire to consume unprocessed, healthy and alternative food and drinks that spare the health and enrich it.

On what principle did you choose the tastes of GUT2BE?

Some tastes are known to the public and the others are rather new, but they have a rather pleasant and delicate taste. The different types are the result of lots of testing of the best flavours because the main kombucha beverage, especially when it is unpasteurised, has a very pleasant acidity that makes it incompatible to lots of fruits. We strive to offer something different on the market while at the same time we enrich the kombucha itself with beneficial ingredients such as collagen and blue spirulina. This makes us able to offer not only the healthy benefits of the original kombucha beverage, but also a wholesome experience and additional taste accents.

We are happy that we managed to offer a range of tastes where everyone can find their favourite.

If you could change anything in GUT2BE, what would it be?

We adore kombucha and we find something unique and magical in each new batch. As any craft drink, the product's uniqueness is valued highly, especially when it ferments for so long and is made entirely naturally. We would rather change the people's thinking in regard to consuming more fermented and healthy food, because what one eats and drinks is instrumental for their health.

Ruse, Borimechka St

+359 899 140 018

contact@gut2be.com

gut2be.com

Комбуча GUT2BE: Крафт съвършенство за здравословен живот

Гергана Игнатова, съосновател, за технологията, вкусовете и амбициите на младия бранд

Свежа, леко газирана напитка с приятен вкус – чаша комбуча е винаги отличен начин да си доставим удоволствие и да се погрижим за здравето си. GUT2BE ни дава всичко това – тя се произвежда в България без пастьоризация и допълнително газиране, в четири неустоими варианта с малина, праскова, синя спирулина и колаген. Гергана

Игнатова, съосновател на GUT2BE, разказва повече.

Как решихте, че един български бранд комбуча има бъдеще?

Истината е, че не бяхме убедени в това, което правим, защото пазарът на здравословни храни и напитки в България тепърва се разраства и все още изостава в сравнение със Западна Европа, например. Ние сме от хората, които подбират какво консумират, затова винаги ни е било трудно да си намерим на пазара напитка, освен прясно изцедените сокове, която е наистина здравословна. Комбуча напитката е не само здравословна, но е и изключително различен продукт, защото съчетава ферментационен процес, който изисква и време, и изключителни грижи и внимание в приготовлението ѝ. Според нас всяко нещо, създадено с желание и внимание, има бъдеще стига да намери своите консуматори. GUT2BE има огромно бъдеще, защото използваме технологичен процес, който запазва напитката жива, без да я пастьоризираме.

Това, което ни мотивира всеки ден и ни показва, че сме взели правилното решение и че продуктът ни се харесва, са клиентите ни. Имаме изключително добри впечатления от млади хора, запознати с естеството на напитката, и на по-възрастни клиенти, обединени от желанието да консумират непреработени, здравословни и алтернативни храни и напитки, които щадят здравето и го обогатяват.

На какъв принцип избрахте вкусовете на GUT2BE?

Някои от вкусовете са познати на аудиторията, други – не толкова, но са приятни и деликатни. Различните варианти са резултат на много тестове с най-подходящите овкусители, тъй като основната комбуча напитка, особено, когато е непастьоризирана, има много приятна киселинност – а тя не е съвместима с всеки плод. Стремим се да предложим нещо различно на пазара, като същевременно дообогатяваме самата комбуча с полезни съставки като например колаген и синя спирулина. Така успяваме да предложим не само полезните свойства на оригиналната комбуча напитка, но и цялостно изживяване и допълнителни вкусови акценти.

Щастливи сме, че съумяхме да подберем вкусове, в които всеки може да открие своя любим.

Ако можете да промените нещо в GUT2BE, какво ще бъде то?

Обожаваме комбуча и намираме по нещо уникално и вълшебно във всяка следваща партида. Като всяка крафт напитка уникалността на продукта, особено когато ферментира толкова дълго и е получен по изцяло натурален начин, е на почит. По-скоро бихме променили мисленето на хората в посока консумация на ферментирали и здравословни храни, защото за здравето на човек е много важно какво яде и пие.

Русе, ул. "Боримечка"

+359 899 140 018

contact@gut2be.com

gut2be.com

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