Acronis celebrated the Day of Bulgarian Alphabet and Education by donating books to elementary school, in partnership with Ciela bookstore


Every year, Acronis donates 100 books to a different Bulgarian school to celebrate 24 May, the Day of Bulgarian alphabet and education. This year, the donation of 100+ books will be received by the Hristo Botev elementary school in the village of Krespost, located in the Dimitrovgrad municipality in southern Bulgaria. This is Acronis's third annual donation of 100 books to a Bulgarian school, creating a tradition that will follow for years to come.

“Schools, like people, have their own biography,” said Tatyana Todorova, principal of Hristo Botev elementary school. “Human existence is limited in time, but the life of an educational institution is measured in centuries. So in essence, biographies become a part of history, a history of the land, the settlement, and generations of the residents of the village.

“Hristo Botev, a primary school, has a 143-year history, during which the Bulgarian spirit, identity and devotion to science and education have not died out! 143 years of dedication, inexhaustible energy and inspiration from teachers for whom the profession is a destiny, and a mission to help students who want to touch infinite fields of knowledge.

“Today we proudly note that from the classrooms of Hristo Botev school have graduated many successful, intelligent, talented, well-known creators of the Bulgarian culture, and respected and valued individuals in society.”

Acronis sees the world’s woes as mainly the result of insufficient knowledge. The company emphasizes the importance of making learning opportunities more readily available to everyone to equip them with the tools to help overcome present-day challenges. The company also recognizes education as a tool for changing one’s life or escaping difficult situations. With the help of books, Acronis believes we can equip the next generation with the knowledge and skills necessary to navigate a volatile but prosperous future.

“Proper education prepares kids for both the trials and joys that life has to offer, and books are the main starting point for that education,” said Plamen Toshev, Managing director, Acronis Bulgaria. “These books equip our children with the knowledge and skills needed to navigate life and better understand the world. Even in an evolving digital landscape, reading books is a critical part of children’s development, helping them understand and learn about the world around them. I’m excited to see Acronis continue this tradition as we help shape the world into a better place for our children.”

Hristo Botev elementary school has rich history and is adorned with paintings donated by the Panevi brothers. Established in 1880, the school has proven itself as a worthy educational institution, helping raise a future generation of citizens equipped for the modern world. The school’s development strategies are based on the priorities in the field of Bulgarian education. These values include the formation of knowledgeable and active individuals as bearers of human virtues, the integration of students by making sense of their free time, health education, and inclusion in cultural and sports events.

This donation was made possible with the help of the popular Bulgarian bookstore, Ciela. This bookstore chain emphasizes the importance of cultural diversity, stocking a range of books across different languages and backgrounds. As the largest bookstore chain in Bulgaria, Ciela was able to provide Acronis with the necessary reading materials needed for the donation.

“Ciela bookstores are pleased to support the campaign of Acronis Bulgaria for the most Bulgarian holiday - May 24,” said Svetla Yovova, PR, Marketing and Advertising Manager at Ciela. “We hope that the good books that Hristo Botev Elementary School at Krepost village will receive will delight their teachers and students. We anticipate with them that reading will not be an obligation, but fun!”

About Acronis

Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions powered by AI. With advanced anti-malware powered by cutting-edge machine intelligence and blockchain based data authentication technologies, Acronis protects any environment - from cloud to hybrid to on premises - at a low and predictable cost.

Acronis is a Swiss company, founded in Singapore. Celebrating two decades of innovation, Acronis has more than 2,000 employees in 45 locations. Acronis Cyber Protect solution is available in 26 languages in over 150 countries and is used by 18,000 service providers to protect over 750,000 businesses.

About Ciela

Ciela Norma JSC is the owner of one of the largest bookstore chains in Bulgaria and the largest trading center for wholesale distribution of books and book goods - Ciela Book Exchange.

Behind the Ciela brand is the largest publishing house in Bulgaria and a department for developing software products, organizing and holding public events, seminars, trainings, conferences, round tables, etc.

Thanks to the skillful combination of traditions and innovation, talent, publishing sense and initiative, collection and maintenance of an up-to-date and complete database with information from various fields of law, economy and social sphere, modern marketing strategy, Ciela Norma JSC has established as a benchmark for professionalism and erudition.

The chain of bookstores offers its customers a unique combination for the Bulgarian market of over 120,000 books in Bulgarian, English, German, Russian and French, over 30,000 music and film titles on digital media, as well as a wide variety of gift and stationery Bulgarian and global producers.

Ciela has 18 stores on the territory of Bulgaria and has five cafe-bookstores.


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