Teodor Nestorov, Marketing Director, on the secret of good beer
What is the best beer of Carlsberg Bulgaria for the summer 2020?
Our industry is unique with the variety of flavours and technologies used in brewing. The very process of making beer is magic. It has energy, power and transformation. And that is the secret of the good beer. We, at Carlsberg Bulgaria, always strive to be one step ahead in terms of innovation and to offer new and interesting tastes, combined with uncompromising quality, unique recipes and the highest production standards. Among our summer offers is Pirinsko Ice, with a mild and refreshing taste (thanks to the cold filtration at -1ºС) in a transparent bottle, which compliments the feeling of coolness in the hot days. In the summertime, consumers may also enjoy the classic taste of the Danish pilsner Carlsberg, our latest offer in the higher price segment. For those who prefer the traditional taste Shumensko is a very good option, especially when combined with delicious food.
Is there a future for the non-alcoholic beer in Bulgaria?
Yes, the segment is yet to develop in our country. We expect growth in the category of non-alcoholic beers, as the trend is similar in other countries as well. On the one hand, this is due to the growing interest in active and healthy lifestyle, especially among younger consumers. On the other hand, non-alcoholic beer is a great alternative for refreshment while driving, during lunch, after sports or when walking in the park. As of this year, Carlsberg Bulgaria offers Pirinsko non-alcoholic beer and Carlsberg 0.0 – two products with real beer taste.