Sonia Kadieva, Manager of Energy Supply, works for the liberalisation of the Bulgarian electricity market that can benefit all stakeholders
The liberalisation of the Bulgarian energy market is an ongoing process that is already showing the benefits: more transparent pricing, investments in new technologies, effectiveness. With presence in Central and Eastern Europe, Energy Supply is one of the companies that actively participate in the transformation of the Bulgarian electricity market. We met with Sonia Kadieva, Manager, to learn more about the sector's challenges and potential.
What is Energy Supply and towards what clients is it oriented?
Energy Supply Ltd is a company created and licensed in 2007 for trading with electricity. The company grew and became a leading provider of electricity to many business clients and since recently, some domestic consumers. The latter are yet to begin choosing an energy supplier on prices negotiated directly with the trader. The Bulgarian consumer is still unprepared for this step, while the institutions that manage the liberalisation process lack the needed preparedness and а clear vision on how will the state combine its social functions with the EU policies for full liberalisation of the electricity market. This is why the local electricity market was kept for too long, without justification, within the regulatory framework of the Energy and Water Regulatory Commission until Brussels pushed yet again for liberalisation. Energy Supply has both the know-how and the qualified staff to welcome the next wave of consumers. However, the process should be based on equal, competitive principles for all electricity traders.
How Energy Supply services fit in the current trends for clear energy?
The world has lost its mind on "clear energy," but too often applied policies get profanised. The energy that we consume should not also minimise air and soil pollution with harmful emissions, but should also be competitive and sustainable, with secured supply-chain. Decarbonisation ambitions in Europe are different than those in Asia, America or Africa. Energy Supply works in the conditions of a developed European market and is a natural part of the current climate-related strategies. We apply in practice contemporary technologies to meet the measures for energy efficiency and increase the share of renewable sources of energy. Last year we started a number of projects of capacity building, both our own and in cooperation with our clients, for solar energy.
How does it feel to work in a "male" environment?
I do not know if the environment we work in is "male," but I know that it is very dynamic and stressful one. This constantly asks to react and to deal with some pressing situation and to look for solutions. Electricity is a commodity traded at the moment it is produced, as it cannot be stored for future use. Fast and precise decision-making is required. Sometimes I think that women would be better in such an environment, acting sensibly and considering all different aspects of the problem. However, in reality, you can count the women working in the electricity field on the fingers of one hand.
Sofia, 2 Graf Ignatiev St, floor 3, apt.6
phone: +359 2 984 87 85