Unique beers with the shared name I Am Amazing will be sold only in dedicated bars and shops
For the first time ever, ten competing Bulgarian microbreweries unite to present ten unique craft beers, which will be sold only in specialty craft bars and shops. Each of the beers is named I Am Amazing. With the initiative the brewers aim to inspire consumers to buy their favorite brands from small bars and shops which have suffered the most from the coronavirus crisis.
"I am amazing" is one of the lines with which Bulgarian heavyweight boxer Kubrat Pulev challenged Anthony Joshua for the world title. "We chose it because we realized that even a person like Mr Pulev and his undeniable success can divide the Bulgarian society," said Mihail Durchev, chairman of the Association of Microbreweries in Bulgaria and owner of one of the breweries that participate in the I Am Amazing initiative. "We want to give a new meaning to this phrase, because we are amazing not only when we win, but especially when we unite in difficult times."
The initiative includes both young breweries (Cohones, Sofia Electric, Rocket Science) and already established producers (Divo Pivo, Rhombus, Black Pine, Metalhead, Meltum, Trima i Dvama and Fabric). Each has presented different styles of beer in March - East coast IPA, Sweet Cognac Orange Stout, Double Dry Hopped Session Juicy IPA, Double IPA, Dry Hopped Wheat Ale, Vanilla Oatmeal Stout, Oatmeal Porter with unique author's recipes. "We believe that in difficult times competing businesses must unite and find a solution to the common problems of the entire sector," added Mihail Durchev.
Beer lovers can check the list of bars and shops where they can find the unique AMAZING bottles on the initiative's website - www.iamamazing.bg. Different videos in which celebrities take crazy interviews with restaurant, bar and shop owners will be posted there, too. Thus, the organizers want to show a wider range of consumers who are the people who create, support and spread craft beer culture in Bulgaria.