A conversation with Svetlana Sabotinova – entrepreneur and manager of the i-Health platform, part of SANOMA Ltd's portfolio
In a world where healthcare is becoming increasingly personalised and mobile, Bulgaria is securing a key position on the map of modern medicine. Not only with highly qualified specialists, but also through innovative solutions that are transforming the approach to healthcare. One of the driving forces behind this transformation is i-Health – a healthcare platform that connects patients and specialists easily, safely and with a personal touch.
We spoke with Svetlana Sabotinova, founder and manager of i-Health – a project that already boasts over 750,000 users and is developing into a leading point of access to healthcare services both within Bulgaria and beyond.
From digitalisation to in-person care
"We created i-Health with the idea of combining the best of the digital world with the personal, human approach to healthcare," shares Sabotinova.
The platform offers fast access to selected medical facilities, laboratories, online pharmacies and specialists, as well as a next-generation service – the Personal Health Assistant, or medical concierge. This is an individual coordinator who organises the patient's entire healthcare journey – from the initial consultation to treatment or recovery.
Health as part of the journey
For travellers, emigrants or foreign patients, i-Health offers specially developed preventive programmes (check-up packages) for men and women, tailored to age and health profile. These are particularly popular among Bulgarians living abroad, and tourists who combine healthcare with business or leisure trips to Bulgaria.
In addition, the platform coordinates comprehensive medical tourism – including eye surgery, dental treatment, diagnostics, prevention and even medical transport and accommodation.
The future of healthcare is here
"Our vision is clear – to offer people trust, clarity, and complete care, whether they are in Sofia, London or Vienna. This is the new reality of healthcare," says Sabotinova.
i-Health works with over 40 established partners in Bulgaria and abroad, and continues to expand its network with laboratories, hospitals, clinics and specialists who meet international standards for quality and safety.
Digital, personal and effective
In a world where health is a personal mission, i-Health offers a solution that combines technology, personalisation and convenience. With a platform that includes online consultations, second opinions, psychological support and programmes for chronic conditions, i-Health does not just follow trends – it sets them.
Bulgaria is no longer just a tourist destination – it is now a destination for trust, health and modern living.
And when technology meets humanity, the result is a platform like i-Health – flexible, reliable and created for the patient of the future.
www.i-health.bg
contact@i-health.bg
+359 89 453 15 53
Sofia, 45 Simeonovsko Shose Blvd
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Comments
Svetlana Sabotinova is a…
Svetlana Sabotinova is a great person very kind and understandable, as foreign had too many issue to find someone to help me with health, she assisted me to find a doctor for me from the beginning till the end, thank you very much
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