ORGANISE THIS

by Bozhidara Georgieva

When the clouds eventually disappear, professional event organisers will be more valuable than now

Life caught us all by surprise and the notion that long-term planning is pointless and even impossible settled in the business field. But when we look at things in perspective, we begin to realise that we should not underestimate long-term planning. Yes, recently were cancelled events that were planned for months and years: from the Tokyo Olympiad to countless sport competitions, conferences, public talks, teambuildings, concerts and weddings.

However, the truth is that life will eventually return to normal. We will again attend sport competitions and concerts, will organise congresses, team buildings and seminars, will get wed. And again people and companies who are sticklers for quality will seek the help of established professionals in the field of event organisation.

In the recent years event business in Bulgaria gained positions, evolved and matured. The country is an excellent destination for congress tourism because of its crossroad location and easy access to all corners of the world, the excellent Internet quality, the good portfolio of five- and four-star hotels in Sofia, the big cities and the country, suitable for event organising. Specialised spaces for organisation of events of all scale and type also appeared.

The human factor, of course, is key in event organisation as is in any business activity. Bulgaria fares well in this respect, too. In this business field is engaged a wide circle of professionals who through the years gained rich experience and expertise. From professional interpreters and decorators to catering to providers of equipment and PR-services, the field offers to the clients the people they need for the activities required at every stage of the process.

The surest way to have at your disposal all specialists needed for the organisation of your impeccable event is to seek the services of an establishes specialised company.

Talent to offer interesting and innovative solutions, capacity to organise even the most challenging event, ability to fit within the budget frame and prudence to plan surprising changes in initial plans: these are the key competences of the professionals at Event Design (phone: +359 2 9502 666, www.eventdesignbg.com). The company for full solutions in event organisation has 16 years of experience in providing first-class service and unique experience. Event Design believes in individual approach towards each event and every client, and takes care for even the tiniest details of organisation. The company offers events of all types and character, while staying within the client's budget: meetings and conferences, product presentation and launch, thematic trips including ones for special needs clients. Event Design partners with partners that are reliable and proven in time, yet another guarantee that the events organised by the company are memorable, have their own character and are highly effective.

Bulgarian companies engaged in one way or another in event organising services realise the need of being better represented and of reaching out to a wider circle of clients. Their cooperation benefits all parties involved in the process. Bulgaria increased its visibility as a congress tourism destination and clients acquired quick and easy access to specialised companies at one place.

Regardless of whether you organise an event in Bulgaria for the first time or you already have previous experience, the help of Bulgarian Convention Bureau (phone: +359 8888 444 91, www.bgcb.eu) is invaluable. Since its establishment in 2016, the NGO has worked to turn Bulgaria into a leading destination for congress tourism in the region. BCB provides the key business-to-business connection in this field, as well as companies' work with prospective clients in both the private and the public sector. Members of the organisation are specialised companies, luxury hotels, service providers and others. In short, at BCB you will find all professionals you need to be in contact with if you want your event to be organised not just well, but flawlessly.

When you identify the partners, companies and professionals which which you want to realise your event, you will discover that thanks to them you have found the answers of thousands of questions, both ones that you have foreseen and ones that you have never thought about. Which will be the best location for the particular event, where should you accommodate the guests, what theme should you choose and who should you trust with the event's programme, how to provide media coverage (if you need one), what catering to choose: the process is full with details only a professional can navigate around.

When you are in the company of skilled professionals you can be sure that even in extraordinary circumstances you have a tried and effective partner by your side. Gaining precious experience from the current situation, in the near future they will have effective tools for event organisation utilising the latest novelties in the field, both technical and conceptual ones. In short, they will be more needed than ever.

Because we are living in a world of instant interconnectedness in which the common good depends on the efforts of each and every one of us.

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