Founders Bilyana Mineva and Neri Ruseva on the importance of customised service for special clients
Driving a luxury car is like nothing else in the world. It is about something more than comfort, speed, technical details. It is about the whole experience that makes you feel free, full with life, capable of achieving whatever you like, of conquering the world. There are two ladies who hold the key to this incredible experience. Bilyana Mineva and Neri Ruseva are the owners and power behind Prima, a car dealership that specialises in luxury cars. The two "gasoline-blooded ladies," as their clients have called them, share more.
Why two ladies decided to enter a field that is not considered feminine, like car sales?
There are many answers. Because of the challenge. Because of the speed and the adrenaline rush. Because of sales themselves. We have a joke: British scientists have discovered that men prefer to be consulted by women when they buy a car or consider their finances. We are also blessed with many ladies who enter and buy a car spontaneously. When we advise a client on what car to buy, we always analyse their lifestyle and priorities.
Often, our clients seriously reconsider their initial choices and go with what we have suggested.
This is why some clients call us the Gasoline-Blooded Ladies. We agree!
For us, choosing and buying a car is not just choosing a means of transportation. Instead, it is an emotion, a lifestyle choice, an everyday pleasure. We offer our clients not cars, but objects tailored to the needs of the client of the 21st century. We live in a digital world that constantly provokes us to learn more about the automobile industry. We do not sell a particular brand, so we need to know everything about all brands and current trends.
In our aim to become a leader on the luxury cars sales market, we work to attract not just clients, but trusted partners to whom we could offer the best conditions with each consecutive deal. Our goal is to protect our clients' best interests, so we research and analyse the vehicle, the insurance and the lease market and consult them on the best finance, insurance and leasing options.
As a result, clients trust us as we offer both cars and long-term partnership.
What are the trends in luxury cars in 2020?
Nowadays, a car is a necessity and a source of comfort, regardless of whether it is a luxury brand or not. The increasingly higher standard of living requires increasingly more luxurious cars. Of course, the major trends are in electromobiles. All premium brands aim to combine luxury and technologies. They bravely develop electric engines or hybrids that combine combustion engine and electric motors. The automobile industry increasingly demonstrates a turn towards new green technologies. Luxury is no more restricted to a lot of shine and chrome, more horsepower and lots of features, but also modern technologies, too.
We also follow the trends of recovering sales. We want to point out that the challenging times we live in we saw that Bulgarians customers are truly loyal. Many of our customers continue buying cars, which is a telling sign for Bulgaria. We appreciate that.
The Covid-19 pandemic blocked a lot of plans in each segment of the automobile industry. Inevitably, the international automobile map will be redesigned.
What is the best luxury car for busy urban dwellers?
Automobile producers definitely started to pay more attention to development of city cars.
New models in this segment are not only a bit smaller, but also more economical, modern and comfortable. Here comes as well the question of luxury, but practical city cars. Luxury brands Mercedes-Benz, Audi, Porsche, and BMW have plenty of options that will satisfy even the most demanding urban dweller. Our clients are particularly interested in electric vehicles, which are also available by luxury car manufacturers and are increasingly popular for the city.
What car would you recommend to people who love travelling and discovering new places?
When long business or family trips are concerned, we always recommend SUVs. This type of car has a large trunk, provides more space, and allows more passengers to travel comfortably and safely. The SUV segment covers all budgets, but each client has their own ideas about what is practical. We believe that people are truly happy when they discover new places, enjoy driving their car and share the experience with their loved ones.
How can you help us to buy the car we like?
We are dedicated to the client. We want to turn purchase into a pleasure and an emotion at a good value for money. We always advise what functionalities should be added so the car "ages" better and will sell better on the secondary market. Many of our clients are not aware how much their car would cost after several years. Here is one of our advantages: we take care of secondary sales, because we want our clients to buy their next car from us.
Our outstanding services are the VIP Sales Package and the Car Park Asset Management! Both are tailored for our most demanding clients. We believe that the best ideas appear in the process of brainstorming on how to make clients satisfied and happy. Together with our clients we make our services better.
What are the advantages of your service for long-term car rent?
Vehicles make an important part of a company or an individual's resources. In order to optimise the client's expenses, we analyse how a certain vehicle will be used and for how long. Our long-term rental allows the client to use a car without owning it. This form of cooperation is best when the car will not have a mileage of under 30,000 kms per year and will be used for up to 4 years. It is for clients who do not want to own the vehicle, to appear in the national credit register, to share the financial risk for paying when the rent or lease ends, and do not want to waste time and energy in reselling it. It is important to say that the rent contract does not require an advance payment, but a deposit might be asked. It will be returned to the client when the rental contract expires.
Long-term rented luxury cars use all the benefits that our company provides: after sales services, VIP mobile assistance, full technical support, tire change, insurance claims, replacement car, road assistance and others.
Violina Marinova, CEO of DSK Bank, presents Bilyana Mineva and Neri Ruseva from Prima Car with Business Lady of the Year award in 2019
What will happen if I have an accident with such a car?
You can rely on two financially savvy ladies whose aim is to turn clients into long-term partners. We always strive to provide our clients with solutions that will build greater trust. For us trust is what makes a partnership a lasting one.
We are an experienced leader who offers quality and effective new services that save your time and money. After an accident, we will immediately take care of everything you might need – road assistance, preferential access to car repair services, 24/7 access to a secure repair shop, administration of insurance documentation, option for replacement car, follow-up of deadlines and quality of repair, quick delivery of spare parts and many others.
Many corporate and individual clients have trusted us already, and recommend us to their friends, relatives and clients. This is the best advertisement of Prima know how. We aim at client's satisfaction and a work process that generates quality ideas, creates first-class services and optimises clients' finances.
Building trust is our notion of success. We have achieved it with many corporate and private clients as a result of our over 20 years of experience in the field of insurance, car sales and finances.
phones: +3592 858 66 67; +359 888-57 50 57
Office: Sofia, 56 A Bulgaria Blvd, floor 3, ap. 3