Bulgaria has the greatest number of archaeological sites in Europe after Greece and Italy. Every tour guide worth their badge has proclaimed this at least once to Bulgarian and foreign tourists. The adage is a compelling image of the country, but it is misleading. The great majority of Bulgaria's archaeological sites are interesting to archaeologists only and/or are in a condition that is hardly inspirational or Instagram-friendly: overgrown, looted by treasure hunters, devoid of tourist infrastructure and even signage.
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