A co-working space developed to enhance creativity, collaboration and productivity
Good co-working places have not only carefully designed spaces and impeccable services – they also have soul and character. Giles Blanchard, Founder & Managing Director at Sterling Serviced Group and This Way, shares more of what makes This Way the perfect place to move your ideas into.
What does the quality shared space look like in 2020-2021?
There is a very wide and exciting variety of coworking, serviced office and flexible spaces in Sofia to suit just about every type of business, freelancer or digital nomad. Quality is difficult to quantify as each space is different and is focussed towards different types of member. It can range from a café simply offering an internet connection right the way through our businesses, Sterling and This Way, which offers ground up, flexible, space-as-a-service for everyone from global businesses to local start-ups.
Quality depends on many factors, the aim should be to make the client as productive as possible through excellent office environment, design, ergonomics, furnishings, proptech, air quality and of course all backed up with a high level of personal service.
What is the concept of This Way?
We are the pioneers of shared, or flexible office industry, opening the first one in Bulgaria in 2004 with Sterling. We have seen massive changes in the business and demands from our members over the years and This Way was created with the vision to help businesses transform the way they work. We analyzed how to create space as a service most relevant to the needs of forward-thinking companies and their teams. We call it Coworking. Seriously.
An atmosphere of art, culture, nature, sustainability and wellness have been incorporated into the space, while maintaining the highest standards of facility management, IT, prop-tech and customer service.
When designing the office, we were eager to create something that had never been seen before in Sofia. Together with a team of young enthusiastic architects we created a beautiful, cutting-edge space using mostly Bulgarian, high-quality, sustainable natural products. Most of the fittings in This Way are bespoke, from the innovative lighting to the custom-made solid wood desks, shared library concept and café.
Elements such as the green wall and art mural inject a feeling of nature and creativity into the space.
This Way is also functional and optimized for productivity. A wide range of amenities are provided to allow people to work, meet, collaborate or simply enjoy a freshly brewed coffee. The open collaborative space is designed for endless reconfiguration, and hosts a wide variety of events, presentations, yoga, team-building initiatives and parties. We focus on sustainability, wellness and valuable human interaction in a safe, healthy and inspiring environment where people want to work and spend time.
For which clients is it suitable?
This Way is suitable for just about any type or size of business – from corporate to freelancers. Our members include medical equipment manufacturers, prop-tech, app developers, fintech companies and stock traders. This Way is ideal for large corporates looking for agile, flexible on demand access and a community driven environment as an addition to their existing office or in combination with remote work and home office practices.
This Way was developed to enhance creativity, collaboration and productivity.
Sofia, 2 Ivan Abadzhiev St, floor 4, office А
phone: +359 2 9264 264