KaraNova: ON THE SILK ROAD TO EXQUISITE BEAUTY

KaraNova: ON THE SILK ROAD TO EXQUISITE BEAUTY

Fri, 02/26/2021 - 10:11

Anna Karanova founded her fashion brand KaraNova to bring tenderness and aesthetics into our lives. She has succeeded

Anna Karanova
Anna Karanova, founder of KaraNova

Both protection masks and scrunchies define the 2020s, the former as an accessory that keeps us and others safe, and the latter as a surefire way to have in our lives much-needed color, excitement and individuality. The fashion creations by KaraNova, a young Bulgarian brand, go even further. Made of pure natural silk and in patterns that provoke imagination, inspire creativity and express personality, they are a must for anyone who wants to stay safe, remain stylish and send a message to the world without uttering a single word.

Anna Karanova, the young woman behind KaraNova, seems predestined for this. She is the scion of the famed Kalovs, a family of entrepreneurs who founded a successful textile factory as early as the 1880s and remained major textile producers until post-1944 nationalization of industrial property.

However, Anna Karanova's talent to turn a passion into memorable products is uniquely her own. KaraNova brand creates beautiful items of top-quality natural materials, and its colorful silk protective masks and scrunchies have all the qualities to make you the star of your personal 2021.

What inspired you to start such an ambitious project?

Since I was a small girl, I always had the dream to one day become a fashion designer.

KaraNova silk accessories

Creating fashion I find amazing, it is a kind of art, a way of self-expression as well as a way of interacting with people from all around the world.

Touching the fabrics, choosing carefully the right ones, combining them and eventually creating a beautiful piece out of them excites me.

On the other hand, seeing how my clients react and how happy they get makes me happy as well.

What people are KaraNova products for?

My products are for anyone who is looking for exquisite beauty. For anyone who can recognize the preciousness of silk and appreciate the feeling of its delicate touch as well as its purity.

Silk can be worn by all ages and both genders and in many styles.

You come from a family that established industrial textile production in Bulgaria and were major producers for generations. How do you feel connected to these trailblazers?

My family's tradition of textile production is indeed quite significant. It went on for four generations and the merchandise they produced was well recognized and respected. They had their own patent in machine technology, won many awards and even exported to England.

I am very proud of that and feel great responsibility in carrying the heritage and continuing this tradition.

KaraNova silk accessories

Why did you choose silk as your brand's "power material"?

Silk is magical mainly because of its unique properties. The softness, the lightness, the feeling of purity. At the same time its thread is so strong and powerful that it was widely used as a fabric for making parachutes.

It is a 100% natural product, a result of the complex process of caterpillars being reborn.

For centuries it was a major element in the garments of royals and high-rank aristocrats.

And actually, in a way it still is. Wearing silk implies quality, class and elegant taste.

The prints of your masks and scrunchies are beyond amazing. Where do you source them?

Choosing a print is not an easy task. I dedicate a lot of time in searching for the right ones. For a print to be chosen, it has to inspire me and provoke my imagination.

I have to feel it. I have to visualize the final product. It has to evoke emotions and feelings to other people as well.

In the process I engage all my soul.

KaraNova silk accessories

What is your favorite print?

My favorite theme is nature. This can be presented in a variety of ways, like animals, flowers, etc.

You literally sell silk cocoons. What are they for?

Silk cocoons have been used since ancient times in China and Japan for treating the skin and keeping it young and healthy. It is said that the secret of geishas for keeping their skin so smooth was using silk cocoons.

Gently scrubbing the cocoon on the face removes the dead cells and all the tiny dirt. It leaves the skin smooth and revitalized. At the same time, due to its content of natural proteins and collagen, it has an anti-wrinkle effect.

It is a 100% natural product suitable for sensitive skins and has antiseptic and anti-allergic properties. It is easy to use and very affordable.

Sofia, Samodivi 9 St

FB: KARANOVA

Instagram: @kara__nova

Etsy: @KaranovaBoutique

www.kara-nova.com

Web Exclusive

Commenting on www.vagabond.bg

Vagabond Media Ltd requires you to submit a valid email to comment on www.vagabond.bg to secure that you are not a bot or a spammer. Learn more on how the company manages your personal information on our Privacy Policy. By filling the comment form you declare that you will not use www.vagabond.bg for the purpose of violating the laws of the Republic of Bulgaria. When commenting on www.vagabond.bg please observe some simple rules. You must avoid sexually explicit language and racist, vulgar, religiously intolerant or obscene comments aiming to insult Vagabond Media Ltd, other companies, countries, nationalities, confessions or authors of postings and/or other comments. Do not post spam. Write in English. Unsolicited commercial messages, obscene postings and personal attacks will be removed without notice. The comments will be moderated and may take some time to appear on www.vagabond.bg.

0 comments

Add new comment

The content of this field is kept private and will not be shown publicly.

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.

Discover More

atlantis-burgas
INTRODUCING ATLANTIS / SQUARE
The project combines the benefits of living in a closed residential community with the advantages of having a social space where you can meet new people and spend time with friends and neighbors.

Daniel Nikolov Ludiars
LUDIARS: WHEN PERSONAL FINANCE IS ABSOLUTELY PERSONAL
The LudiArs team believes that an effective wealth increase can only be achieved when people self-manage their money and investments. With the help of experts like those at their company, of course.

Silviu Gugui eMag
SILVIU GUGUI: I PROMOTE A CULTURE THAT MAKES PEOPLE FEEL APPRECIATED
Every online shopper in Bulgaria knows about eMAG and has certainly ordered at least one item through the platform, which offers anything one can think of. The company was founded in Romania and has subsidiaries in Hungary and Bulgaria.

Deni Andonova
MISSION: THRIVE WITH DENI ANDONOVA
Deni Andonova is a certified instructor in Neurographica, a Kinesiologist, Certified K-Power Instructor, Positive Psychologist, Bush flower essences Therapist, Eating Disorders Consultant, author of the books Cellular Nutrition with Deni.

Wellky
WELLKY: THE LIFE-SAVING REMOTE CARE
We all want our elderly relatives and loved ones to be healthy and feeling well. But sometimes we are too far away or too busy to take care of them in person.

Sinisha Djukic
SINISHA DJUKIC: THE TALENT TO BUILD TRUSTFUL RELATIONSHIPS
At Bosch.IO people bring the IoT to life. With decades of expertise in building connected solutions, Bosch.IO is the go-to destination of the Bosch Group for innovation – from the automotive sector to industrial, building and energy, and consumer products.

Metrica Milena Ramcheva
METRICA: CREATING A SEAMLESS CONNECTION WITH YOUR CUSTOMERS
Business growth is the thing each company aims at, but selling more goes hand in hand with enlarging storage capacity, enhancing logistics, hiring more people, and implementing new processes.

georgievi architecture studio sturgel
ARCHITECT KRASIMIR GEORGIEV JR.: TO UPGRADE TRADITION WITH A VISION OF SUSTAINABLE FUTURE
Climate change and the need to reduce the harmful impact of human activities on nature will undoubtedly transform our current lifestyle. This also relates to the spaces we inhabit.

DLSolutions Dimitar Dinchev
THE HOME YOU DREAM ABOUT: DESIGN, REPAIR AND FURNISHING IN ONE STEP WITH DL SOLUTIONS
Everyone who has organised the repair or furnishing of their home knows that what initially seems an easy and even fun endeavour often becomes a protracted suffering, and the result in the end is usually a compromise.

jeluxe cosmetics
JELUXE GOLD SERIES: COSMETICS FOR YOUNG AND BRILLIANT SKIN
Created with lots of love and attention to quality and refined to perfection details, the products provide an outstanding balance of the bouquet of oils and active ingredients, which takes them to a world-class level.

kristina sungarska
KRISTINA SUNGARSKA: WHEN MIND AND SOUL WORK AS A TEAM
In search of answers to existential questions, Kristina Sungarska left her successful career as a lawyer and became a psychologist.

TOBIAS KERZEL
TOBIAS KERZEL: FREEDOM AND FLEXIBILITY AS THE CORE OF MOTIVATION
The fourth industrial revolution is rapidly changing the business environment. Technological progress – especially in the IT sector – is driven by human beings, rather than machines.