Anna Karanova founded her fashion brand KaraNova to bring tenderness and aesthetics into our lives. She has succeeded
Both protection masks and scrunchies define the 2020s, the former as an accessory that keeps us and others safe, and the latter as a surefire way to have in our lives much-needed color, excitement and individuality. The fashion creations by KaraNova, a young Bulgarian brand, go even further. Made of pure natural silk and in patterns that provoke imagination, inspire creativity and express personality, they are a must for anyone who wants to stay safe, remain stylish and send a message to the world without uttering a single word.
Anna Karanova, the young woman behind KaraNova, seems predestined for this. She is the scion of the famed Kalovs, a family of entrepreneurs who founded a successful textile factory as early as the 1880s and remained major textile producers until post-1944 nationalization of industrial property.
However, Anna Karanova's talent to turn a passion into memorable products is uniquely her own. KaraNova brand creates beautiful items of top-quality natural materials, and its colorful silk protective masks and scrunchies have all the qualities to make you the star of your personal 2021.
What inspired you to start such an ambitious project?
Since I was a small girl, I always had the dream to one day become a fashion designer.
Creating fashion I find amazing, it is a kind of art, a way of self-expression as well as a way of interacting with people from all around the world.
Touching the fabrics, choosing carefully the right ones, combining them and eventually creating a beautiful piece out of them excites me.
On the other hand, seeing how my clients react and how happy they get makes me happy as well.
What people are KaraNova products for?
My products are for anyone who is looking for exquisite beauty. For anyone who can recognize the preciousness of silk and appreciate the feeling of its delicate touch as well as its purity.
Silk can be worn by all ages and both genders and in many styles.
You come from a family that established industrial textile production in Bulgaria and were major producers for generations. How do you feel connected to these trailblazers?
My family's tradition of textile production is indeed quite significant. It went on for four generations and the merchandise they produced was well recognized and respected. They had their own patent in machine technology, won many awards and even exported to England.
I am very proud of that and feel great responsibility in carrying the heritage and continuing this tradition.
Why did you choose silk as your brand's "power material"?
Silk is magical mainly because of its unique properties. The softness, the lightness, the feeling of purity. At the same time its thread is so strong and powerful that it was widely used as a fabric for making parachutes.
It is a 100% natural product, a result of the complex process of caterpillars being reborn.
For centuries it was a major element in the garments of royals and high-rank aristocrats.
And actually, in a way it still is. Wearing silk implies quality, class and elegant taste.
The prints of your masks and scrunchies are beyond amazing. Where do you source them?
Choosing a print is not an easy task. I dedicate a lot of time in searching for the right ones. For a print to be chosen, it has to inspire me and provoke my imagination.
I have to feel it. I have to visualize the final product. It has to evoke emotions and feelings to other people as well.
In the process I engage all my soul.
What is your favorite print?
My favorite theme is nature. This can be presented in a variety of ways, like animals, flowers, etc.
You literally sell silk cocoons. What are they for?
Silk cocoons have been used since ancient times in China and Japan for treating the skin and keeping it young and healthy. It is said that the secret of geishas for keeping their skin so smooth was using silk cocoons.
Gently scrubbing the cocoon on the face removes the dead cells and all the tiny dirt. It leaves the skin smooth and revitalized. At the same time, due to its content of natural proteins and collagen, it has an anti-wrinkle effect.
It is a 100% natural product suitable for sensitive skins and has antiseptic and anti-allergic properties. It is easy to use and very affordable.
Sofia, Samodivi 9 St