The question "What to do on St Valentine's Day?" can be frustrating. For those in a relationship, there is the what-to-buy-this-year horror, while for some singles there is the feeling of loneliness. The anti-globalists become incensed at the heart-shaped mania that is taking over the world and the cynics point to the billions of dollars generated by the sales of romantic lingerie, chocolate and holidays. It is hard to deny that most of the red or pink trivia sold everywhere before 14 February – plus the music on the radio and the movies on the TV – are outrageously kitschy.