THE UNBULGARIANS: MARIO MONTESORO, ITALY

THE UNBULGARIANS: MARIO MONTESORO, ITALY

Tue, 04/28/2015 - 11:46

Two-and-a-half years ago, Mario Montesoro left his native Genoa, where he had a café and was the president of the local association of restaurant owners, and moved to Bulgaria.

Mario Montesoro.jpg

The 50-year old is now the owner, manager and the sole chef of a small Italian bistro, Pesto, in the Central Sofia.

Why did you move to Bulgaria?

I came, because my son lives here. He is also two-and-a-half years old. If I go back to Italy, I will become a Skype father and I don't like it.

Is there something you consider typical Bulgarian?

I want to love this country because I want to live here. But the mentality in Bulgaria is very different from Italy. Here, the quality of a start-up project is measured by money first. Whether the idea is good comes second. But for me, the idea and its sustainability are more important than the initial investment.

Small business cooperatives would help the Bulgarians as they connect people. But because the Communist-era mentality is still strong, these cooperatives don't work. For my colleagues from the restaurants and cafés around, I am competition. But I am not competition to them as far as I am concerned. I am an alternative. We – my bistro, the other Italian restaurant, the patisseries, the Bulgarian restaurant, the American restaurant – we all provide diversity to our clients. Together, we create a stronger market.

The Bulgarians are all good as individuals but they cannot create something together. Two summers ago, I went to the protests and everyone asked me why. I said, "Because I live here and I want to get involved. I want to help the country." It isn't strange, it's a normal way of thinking. And it's normal not only because of my son. After 10 years, I may decide to move. But I am here now, and this is important.

Do you have Bulgarian friends?

I know many people, mostly through the bistro. But these are not the friends I have back in Genoa. There, I need half an hour to walk a distance of 100 meters, there are so many people I have to chat with. Friends are the salt of the earth for me, but only true friends, not the ones on Facebook. Still, I am open to meet new people. I believe that bavno-bavno, or slowly-slowly, I can make friends here.

Do you celebrate Bulgarian holidays?
In March, I gave my foreign clients the Martenitsa, and told them the story about the tradition. They were very happy.

Can you describe Bulgaria in three words?

Opportunity. Need to think in perspective. Good women.

Do you plan to stay in Bulgaria?

Da. For minimum hmmmm.... I don't know. But I would stay.

For me, the important thing in a country is not the living standard. People are more important. Bulgaria is medium-sized, but few people live here. I believe, in 10 years, if the fiscal policies stay the same, the country will change. I already have two friends, Italians, pensioners, who plan to move to Bulgaria. Because it is a good country. But Bulgaria needs a revolution of mentality. In my bistro, for example, I use many good Bulgarian products, but the potential of the country is bigger. Why, for example, I have to buy expensive imported basil or rosemary if someone can grow them in Bulgaria? Why the Bulgarians don't care more about their agriculture?

But I already see the new Bulgarians. They speak foreign languages, they study and work abroad, band sometimes they come back here. They will change Bulgaria.

 

EEA Grants The UnBulgarians is a project of the Free Speech International Foundation and the Multi Kulti Collective, sponsored by the NGO Programme in Bulgaria under the Financial Mechanism of the European Economic Area 2009-2014

Issue 103 the unBulgarians

Commenting on www.vagabond.bg

Vagabond Media Ltd requires you to submit a valid email to comment on www.vagabond.bg to secure that you are not a bot or a spammer. Learn more on how the company manages your personal information on our Privacy Policy. By filling the comment form you declare that you will not use www.vagabond.bg for the purpose of violating the laws of the Republic of Bulgaria. When commenting on www.vagabond.bg please observe some simple rules. You must avoid sexually explicit language and racist, vulgar, religiously intolerant or obscene comments aiming to insult Vagabond Media Ltd, other companies, countries, nationalities, confessions or authors of postings and/or other comments. Do not post spam. Write in English. Unsolicited commercial messages, obscene postings and personal attacks will be removed without notice. The comments will be moderated and may take some time to appear on www.vagabond.bg.

0 comments

Add new comment

The content of this field is kept private and will not be shown publicly.

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.

Discover More

katya dimitrova interpartners
UNLEASHING THE POTENTIAL OF STRATEGIC COMMUNICATION
Celebrating 30 years on a market is an achievement for any company in our fast-moving world. This is even truer in the quickly changing and highly competitive field of advertisement and PR.

dr bonka mutafchiyska
ALL ROADS I TAKE LEAD TO PLOVDIV
The interview with Dr Bonka Mutafchiyska, a leading dentist with almost 20 years of practice, was not an ordinary one. We wanted to know more about the personality of the founder of the outstanding Mutafchiyska Dent Clinic, in Plovdiv.

Dr Branimir Kirilov Medical Dent
DR BRANIMIR KIRILOV: MAKING THE IMPOSSIBLE POSSIBLE
The quality of dental professionals in Bulgaria is impressive, but even in this highly competitive field one name stands out.

m+s hydraulic vladimir spasov
VLADIMIR SPASOV: TURNING STEEL INTO MOTION
When talking about successful business stories in Bulgaria, M+S Hydraulic PLC is one of the best examples. Based in Kazanlak, in the Valley of Roses and Thracian Kings, it will soon celebrate 60 years on the market.

Petar Torneff, Director of Accenture Technology Center in Bulgaria
PETAR TORNEFF: EXPLORING THE METAVERSE
How will technology develop and how will it affect the way we live and do business? This is a tough question that has engaged the brightest minds of our time.

Vladimir Dokov EGT
VLADIMIR DOKOV: CHANGING THE GAME
Euro Games Technology (EGT) is an example of the concept that everything is possible when the right goals are set, and innovation goes together with strategic management and a winner’s mindset.

higia hospitals tsvetelina spiridonova
TSVETELINA SPIRIDONOVA, MD, PHD: IN THE NAME OF THE PATIENT
When Tsvetelina Spiridonova, MD, PhD, took over Higia Hospital in early 2019, she had big shoes to fill.

Silvia-Veselinova-Idea-Building
SILVIA VESELINOVA: ENERGY TO MOVE AHEAD
Silvia Veselinova welcomes us to the new offices of Idea Buildings where she is surrounded by smiling colleagues and a multitude of tulips.