ADVERTORIALS

HOPE AND HOMES FOR CHILDREN – BULGARIA

Established in 2011, Hope and Homes for Children – Bulgaria is part of the British charity organisation Hope and Homes for Children. Its goal is to help more children to live happy, healthy and calm in a natural family environment, and to support parents who have found themselves in challenging circumstances. The managing director, Georgi Simeonov, shares more.

Why deinstitutionalisation of child care is crucial – and how do you help to solve this problem?

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RIGHT DIRECTION: DIGITAL MARKETING IS NOT ENOUGH

The agency for comprehensive communication services RIGHT DIRECTION has been on the market for over 13 years. Its focus is on the complete process of marketing - from its strategy and planning to its materialisation in different channels. Lyubomir Karadimov, creator and CEO of RIGHT DIRECTION, elaborates.

What is the biggest challenge that communication agencies face today?

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BUZZMAKER: THE ROAD FROM IDEA TO SUCCESS

With over a decade of experience in marketing, Nina Gancheva created the digital marketing agency BuzzMaker as a natural continuation of her experience and expertise. Together with an incredible team of professionals, she helps established brands to remain leaders and new and starting companies - to find their road towards success into the digital era.

What is the most important thing that brands have to know and do in order to be recognisable in the digital world?

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ELEK: BEAUTY FROM NATURE, FOR YOU

Created with respect to nature and care for the consumer, the products of the Bulgarian brand eLek are an effective way to preserve our skin and hair's youth and beauty. To learn more, we talked to Svetlana Kostova, founder of eLek.

Why does our skin and hair deserve to be given eLek care?

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UNLOCK YOUR DIGITAL POTENTIAL WITH COONECTO

This is just one of the reasons for the impressive results enjoyed by the clients of the digital agency for marketing and advertising Coonecto. Here are some more - the company is absolutely client-centered, thinks strategically and is capable of building a strong digital presence. Katya Petrova, founder of Coonecto, shares more.

How Coonecto helps small and mid-size companies in Bulgaria to unlock their digital potential?

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HEAR THE DIFFERENCE WITH DECIBEL

Established in 2012 by Diana Tzonevska-Nedkova, international business graduate from the Regent's University London, and construction engineer Tsvetan Nedkov, DECIBEL is the only Bulgarian company that manufactures materials and comprehensive sound-proofing and acoustic solutions. Today, as a family, Diana and Tsvetan run a business that is present in 54 countries, has developed its own product without a parallel in Europe – MUTE SYSTEM, and is one of the largest manufacturers in the sector on the continent.

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CREATING VALUE WITH VIDEO FABRIKA

When Veselin Tonov created Video Fabrika, in 2018, he was one of the few in Bulgaria who were not simply aware of the importance of quality video content, but also knew how to turn it into an engine for business success for companies of all scales. Today, Video Fabrika helps businesses to create beautiful, authentic and effective videos without going broke in the process. This is both the company's slogan and the core driver for its creation.

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