ADVERTORIALS

Dr Borislava Popova, an OB-Gyn, is the founder and leading specialist at Wholly Again, a premium centre for women's health, aesthetic gynaecology and body contouring. Dr Popova is a certified expert in bioidentical hormone replacement therapy with extensive training in the USA, Europe and Dubai. At her centre, she combines advanced medicine, latest-generation FDA-certified technology and personalised care to support hormonal and aesthetic wellbeing.

The name of Masha Ilieva needs no introduction. With countless leading roles on Bulgaria's greatest stages, she embodies the very idea of a prima ballerina. At her ballet school, she and her fellow teachers pass on their love of dance while nurturing discipline, confidence and teamwork.

How is Masha Ilieva Ballet School different from simply taking "ballet lessons"?

One of the clearest signs that higher education is changing can be found in the classroom itself. Professors are looking beyond polished writing to understand how students reason, question, and connect ideas, because today, a flawless essay can easily be generated by AI in seconds.

Students too are beginning to reject AI-generated feedback from professors, as it feels generic and lacking emotion. They want to be challenged by another mind they revere.

Berlitz has been teaching languages and shaping approaches to communication for almost 150 years. Today, Berlitz combines its long-established methodology with new technologies and approaches to meet the needs of a changing world.

In Bulgaria, this next chapter is led by Michal Nadzon, who took over the Berlitz franchise in 2025. An economist by education, he has more than 15 years of experience in the language training industry and has managed Berlitz in several markets across Central and Eastern Europe.

When we talk about quality education, we most often think of school: the curriculum, grades and preparing children for the future. Over the years, however, I have found myself asking one question more and more often: when does quality education actually begin?

Today, the answer is clear to me. It begins much earlier, in early childhood, and continues throughout the pre-school years.

Desislava Slavcheva is an IT consultant and culinary expert who works with and for people who appreciate delicious, well-prepared and beautifully presented food. Her many years of experience organising themed dinners and events, her attention to detail and her colourful travels around the world inspired her to create the SoGood by Desi Slavcheva brand, offering a collection of gourmet products that make cooking easier for today's busy lifestyles and turn every meal into an enjoyable experience.

Over more than 20 years in medicine, Dr Valkan Ivanov has gained extensive experience in Bulgaria and the UK, specialising in breast and oncoplastic surgery. He has worked at leading UK hospitals including Singleton Hospital, Royal Stoke University Hospital, Princess Alexandra Hospital, St Andrew's Centre for Plastic Surgery and Burns at Broomfield Hospital and Oxford University Hospitals. He is an Associate Member of the Royal College of Surgeons of England and continues to develop his expertise through specialist training and international medical forums.

Buying or selling a property is one of the biggest financial decisions most people make. Yet the traditional brokerage model has changed surprisingly little. Clients are often expected to accept a standard package of services, pay a standard commission and adapt to a process designed around the broker rather than their own needs.

Tikche.bg takes a different approach.

Creating a new fashion brand is a challenge – and Tanya Ian is handling it brilliantly. This year she is celebrating the tenth anniversary of Tanya Ian Exclusive and launching a new brand, AURAË PARIS.

How have you changed as a designer over the years?

A huge blue whale glides past, slowly enough for you to see the barnacles and the scars left by battles with giant squid on its body. Japanese cherry blossoms sway gently overhead, the sky is blue and the calm is complete. The African savannah comes to life before you as the grass stirs and a pride of lions emerges.

What an adventure! And all of this while you're at a mall in Sofia.