ADVERTORIALS

In the hospitality industry, sustainable brands are built over years of consistency, attention to detail, and a clear understanding of what makes a stay truly memorable. This is the journey of HVD Hotels. For over two decades, the leading hotel chain has developed a hospitality concept in which high quality and a personal approach to every guest are the standard. The chain manages nine hotels on the Bulgarian Black Sea coast and one in Germany. Vesko Ivanov, Product Manager, shares more.

Niya Mihaylova is an HR professional with a background in psychology and over 15 years of experience in human resources, dedicated to talent development and aligning people with organisations.

She found her professional home at Flexjob – a company that has been on the Bulgarian market for over 20 years. To this day, she describes the company as her ideal working environment.

Leadership today is not a static concept, but an evolving process that passes through different stages – from traditional transformational and democratic management to a modern integrative approach. Integrative leadership is emerging as the most flexible and sustainable model for situational management of people, business and technology, combining the best elements of other management styles.

Toni Popova is a psychologist and owner of InfoSite Ltd, a company specialising in recruitment and personnel selection services. She graduated in Applied Psychology and has established experience in strategic recruitment, assessing candidates' potential and building effective partnerships between businesses and talent.

What are employees looking for today when considering a change of workplace?

Lack of reliable workforce in so many fields of the Bulgarian economy has led to the next logical step – a growing number of employers seek to import third-country workers. Global Trud Bulgaria helps them to achieve this through reliable, proven and secure services.

For the new generation of professionals, entrepreneurs, and investors, home is rarely just a home. It is equally a place for living, hosting, and expressing identity. This duality defines a recent project by
arch. Tanya Haralampieva, founder of Studio Pure Design – a Sofia apartment with panoramic views of Vitosha, designed to seamlessly shift between the quiet private life and professional gatherings.

The national information campaign Get Your Medical Treatment in Bulgaria. Stay, Smile, Believe! was officially launched by its creator, Dr Branimir Kirilov, during the international Bulmedica Buldental exhibition, on 15 May. The most significant event for the medical sector in Southeast Europe became the stage for presenting a mission aimed at strengthening the reputation of Bulgarian dental medicine and encouraging people to choose local expertise.

Who is Dr Branimir Kirilov?

French cosmetics need no introduction – they have long been a benchmark for quality. Yet even in this highly competitive landscape, NAOS stands out. The innovative company is behind three of the leading dermocosmetic brands, BIODERMA, INSTITUT ESTHEDERM and ETAT PUR, and has established a reputation as a trendsetter. Simona Popova, NAOS CEO for Bulgaria, shares more.

There are two tragedies in life – not achieving your dreams and achieving them. The aphorism often attributed to Oscar Wilde aptly captures the invisible yet tangible drama of those who have succeeded in life and their professional careers. Paradoxically, they often find it difficult to fully enjoy their success. Something is missing in their personal formula for happiness…

Today, time is the most valuable resource. In the rush of everyday life, each of us seeks to optimise tasks and rely on trusted partners. This is why the real estate agency Bulgarimmo has developed a working model in which its various services naturally complement one another. The company's goal is to offer a complete solution and support the client at every stage – from the initial idea to the final result.

What sets you apart from "traditional" real estate agencies?