TALK OF THE TOWN

As General Manager of Inetum Bulgaria, Borislav Borisov leads the Group's largest ServiceNow business and one of its most strategically important operations. Part of Inetum, a European leader in digital services with 26,000 consultants and specialists across 19 countries, the Bulgarian team has helped build one of Europe's fastest-growing ServiceNow practices and recently contributed to a business recognized as an ISG "Rising Star."

Bozhidar Nikolov has been working in digital marketing for almost 20 years. In 2013, together with his business partner, Lyubomir Zhivkov, he co-founded Alpha Best, which has since became one of Bulgaria's leading digital agencies.

A company can become a leader in construction and investment only when it is led by a visionary who understands how the market works, what clients are looking for, and how to build and lead a successful team. Daniel Damianovitch, founder of Active Build, has not only mastered these skills but has also recognised that his life's mission extends beyond creating the buildings of the future. It is equally about motivating, mentoring and inspiring the next generation of professionals who will build tomorrow's world.

Vasil Teodosiev, founder of the eco-friendly steam cleaning company EcoSteam, knows what it takes to build a successful business in Bulgaria. Success demands a thorough understanding of the market, an eye for innovation, perseverance, leading by example and integrity. The results speak for themselves. Today, EcoSteam is now available to customers in the UK, while Mr Teodosiev is developing Aqua Eco, a table water project created to provide high-quality products for a healthier lifestyle.

Perched on the dramatic coastal hillside of the Sveta Marina area near Sozopol, Villa Blu is an outstanding example of contemporary seaside architecture, where the landscape, the sea and the built form merge into a single spatial composition.

Marcel Schminke is an entrepreneur, designer, and marketing expert with more than 30 years of experience in brand development, corporate design, product design, sales, international business development, and the realization of sophisticated residential and commercial building projects.

"Half the money I spend on advertising is wasted; the trouble is I don't know which half," the old saying about advertising spending goes. Today, however, the landscape has changed. Digital advertising now shows clients where their money goes and gives them a clear understanding of their return on investment. But the environment is constantly shifting and what worked yesterday is hardly relevant today and will be ancient history tomorrow. How does a business survive and grow in such a fast-moving field?

Mariela Ilieva studied Mathematics and Informatics at Sofia University, holding a Bachelor's degree in Business Management from the University of Ruse, and a Master's degree in Accounting and Control at the University of National and World Economy (UNWE). Since 2004, her professional path has been entirely devoted to accounting, and in 2010 she founded Saldo.Bg.

Mirchev Accounting Ltd is a family-run accounting firm founded on the belief that behind every business are people, dreams and responsibilities. That is why its team turns accounting into a long-term partnership, becoming trusted advisers whom clients can always rely on when making important business decisions. Maria Mircheva, managing partner, tells us more.

You work with dozens of companies. What have you learned about people and business that you would never discover from their financial statements alone?

Your business deserves financial architecture of the highest calibre. With EURO FINANCE 2007 Ltd, security meets vision.

The art of corporate stability

Times change, but strategically located properties retain their value. The most attractive are those that offer scope for large-scale industrial and logistics development while providing direct access to key transport routes.

You don't need to travel to the historic cobblestone streets of small towns like Bansko, Melnik, Zheravna, or Koprivshtitsa to experience the soul of the Bulgarian Revival Period. In the very heart of Sofia, Hadjidraganovite Kashti and Hadjidraganovite Izbi bring that timeless architectural charm, vibrant folklore, and rich culinary heritage directly to your table.

Far more than mere restaurants, these twin icons function as living cultural spaces.

When Ivan Mihov founded Top Schetovodstvo Ltd in 2011, he already had extensive professional experience in financial controlling and business analysis. Today, he and his team advise Bulgarian and international companies on accounting, tax planning, VAT and financial management.

As the founder and manager of Top Schetovodstvo, Ivan Mihov believes that the role of accountants today is not merely to analyse the past, but to act as strategic partners who help businesses grow and make better-informed decisions.

In business, people often talk about investments in offices, marketing, market expansion or attracting new clients. Less attention is paid to the investments that remain invisible to outsiders, yet determine how a company operates every day. One such investment has been at the heart of Titan Properties' development over the past decade – a proprietary technology platform, developed and refined for more than 10 years, with over 1 million euros invested in it.

Finance Audit is a company that delivers exactly that – services that turn business success into a secure and sustainable endeavour.

Established nearly 10 years ago by a team of highly qualified professionals, the company specialises in providing audit and accounting services.

They also know how to communicate with clients, understand every detail and identify the most appropriate solution for each individual case. This philosophy lies at the heart of ANVIA accountancy firm.

Modern dentistry is evolving faster than ever and patients are increasingly looking not only for high-quality treatment, but for a place they can genuinely trust. A place where technology does not replace human connection, but enhances it. A place where they feel calm, understood, and cared for. This is the philosophy behind K Dent Clinic, a family-driven concept for modern dentistry, built on trust, compassion, and genuine care for people.

For nearly ten years, MoVe Architects has quietly revolutionized the understanding of functional, aesthetic and inspiring office interiors in Bulgaria. When the studio first entered the market, the prevailing perception of office space was rather sterile. Today, the studio's completed projects for some of Bulgaria's largest and most innovative companies stand as clear proof that an organization's interior can be visually striking, functional, flexible and sustainable, while accommodating a wide variety of working configurations, situations and needs.

Bold, principled and experienced, lawyer Zlatina Hadzhipanayotova is the professional you want by your side during some of life's most challenging moments – resolving family law matters. Dubbed "the Bulgarian Erin Brockovich" for her successful campaign for legislative change in support of orphans, she is now leading a new fight – against Article 417 of the Civil Procedure Code, which allows enforcement against a debtor without prior court proceedings.

A high-quality holiday property is a promising investment whose value continues to grow – an investment that offers both a pleasant, healthy lifestyle and a strong return. The Zenith Exclusive Villas project, located near the village of Banya, close to Bansko, embodies this philosophy while offering much more. Such as private access to mineral water in every house, for example. Co-founder Vladislav Shopov tells us more.