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Albena Hinova is the founder and manager of Health Excellence, a consultancy that guides patients and coordinates their treatment in Bulgaria and abroad. She has extensive experience in patient services and has led international healthcare projects within major hospital groups. As a healthcare consultant, she has worked with insurers, helped build new medical centres and managed both specialised clinics and multi-specialty facilities.

For more than 20 years, Ilieva, Voutcheva & Co has helped Bulgarian and international companies and business owners operate confidently in Bulgaria, structure their businesses and identify new opportunities. Its strength lies in a highly qualified team with a comprehensive view of every transaction, registration and decision down to the smallest detail, while understanding Bulgaria's business environment and making clear communication with clients a priority.

Elena Zayakova brings together two seemingly different worlds: science and creativity. With a background in biology and chemistry, and professional experience spanning sustainability, strategy and the creative industries, she combines analytical rigour with curiosity, and the ability to see connections others might miss. It is this blend of evidence-based thinking and creative problem-solving that shapes her approach to sustainability – helping businesses look beyond compliance and challenge conventional thinking.

DECIBEL is not only Bulgaria's largest manufacturer of soundproofing solutions. It is a company with a mission: to help people escape noise pollution at home, at work, at school and in public spaces. Diana Nedkova, co-founder, talks about the principles of a healthy acoustic environment and the decision to create optimal acoustic conditions at Stremezh School in partnership with the Yordan Kamdzhalov Foundation.

What has IMPROVE's experience shown so far about how AI-powered marketing can deliver measurable, positive results for a company?

A few years ago, we spoke about artificial intelligence as something that would transform business. Today, the situation is entirely different. AI is no longer a promise of the future. It is part of the present, and the question is no longer whether companies will use it, but how wisely and effectively they will do so.

When legislation is driven by populism and the illusion of "easy solutions", the outcome is almost always the opposite of what was intended. One of the clearest and most worrying examples is the gambling sector. Under the pretext of protecting vulnerable groups and preventing addiction, blanket bans and poorly defined restrictions achieve just one thing: they push millions of consumers straight into the hands of the grey market and offshore operators, depriving governments of billions of euros in revenue and society of meaningful protection.

Thanks to advances in medicine and multidisciplinary care, cancer is no longer necessarily a sentence. Dr Rositsa Krasteva and her team at Oncology Centre Uni Hospital are helping bring this progress to Bulgaria. Established ten years ago in Panagyurishte rather than a major city, the centre proves that professional excellence and the drive to develop know no boundaries. It offers modern treatment, participates actively in clinical trials and gives patients' psychological wellbeing the same importance as their physical health.

With more than 20 years of experience in the IT sector, Rumyana Mitreva has seen plenty of change – and has learnt to be part of it. From a young girl curious about how technology works to a leader of large teams working on advanced concepts, products and services, she has honed her ability to create new solutions and lead teams to successful results, while also thinking about the foundations of humanity's endless striving for technological perfection and its deepening dependency on technology.

Founded 13 years ago, investment company Match More builds more than exceptional residential buildings. It has created a comprehensive process in which investment goals, architectural and construction quality, and residents' satisfaction form a single whole – one with its own signature, vision for development and responsibility to clients.

An accident, disaster or medical error can turn a person's life upside down in an instant. In such moments, working with a law firm experienced in handling these cases can make all the difference. Attorney at law Petya Keranova and attorney at law
Angel Boev, partners at Keranova, Boev & Partners, explain why.

When should people injured in road or workplace accidents seek a lawyer as well as their insurer?

Access to information and the ability to choose among the best medical specialists in Bulgaria are just some of the many benefits offered by the i-Health app. The innovative concept developed by Svetlana Sabotinova as part of the SANOMA portfolio provides exceptional opportunities for both Bulgarians and international residents in the country to select the best diagnostic and treatment options for themselves and their loved ones.

It is one of the ways they discover the world, learn what their bodies can do and develop the confidence to try something new. And when movement is combined with music, play and a nurturing environment, it can become a powerful part of early child development.

Lora Andreeva has over a decade of experience in Ingram Micro Bulgaria. She partners closely with business leaders to shape the people agenda, driving talent development, leadership growth, employee engagement, and organizational transformation.

How did Ingram Micro's Sofia office manage to transcend the limitations of traditional operational and customer support functions and to become one of the company's key technological and expert hubs in Europe?

Social media is instrumental for modern businesses, yet a professional, functional and distinctive website is even more important. For seven years now, the digital web solutions company Vectory Design has created just that. Its founders, the brothers Metodi and Dimitar Kanazirski, share more.

How did two brothers decide to start a web design company together?

As the owner and founder of two of RE/MAX Bulgaria's leading offices, RE/MAX City and RE/MAX City Mall, Stoyan Gochev knows what it takes to excel in the competitive real estate market – and to build a business with lasting value.

One of his most remarkable achievements may seem obvious in hindsight, yet it was truly revolutionary at the time: the opening of RE/MAX City Mall, Bulgaria's first real estate office in a shopping mall. The move helped bring high-end real estate services closer to clients, making them available seven days a week.

When attorney at law Hristofor Manchev and attorney at law Zdravko Ivanov established their law firm in 2018, they decided whose surname would appear first in its name in one of the oldest and most impartial ways, also known to the law: by drawing lots. From that moment on, however, nothing has been left to chance when it comes to serving their clients.

What inspired you to establish Manchev & Ivanov Law Firm?

The investment markets shape the global economy, yet fewer people understand how they work, which investments are genuinely worthwhile and which trends have real staying power. Today, only someone with decades of experience and a keen eye for emerging opportunities can confidently navigate the maze of futures, derivatives, swaps, short and long positions, ETFs, spreads and the tokenisation of assets. Martin Petrov is one of those people.

In a world increasingly defined by screens, algorithms and remote connection, Mihail Lungarov is building something deliberately analogue. As co-founder of Board Game Events BG, a family-led initiative transforming board games into curated social experiences, he is part of a quiet cultural shift – one that values presence over distraction, and human interaction over digital convenience.

Buy a cheap property in poor condition, renovate it, furnish it to modern standards with quality appliances, then sell it at a healthy profit: in theory, passive property investment is an easy way to benefit from strong demand for quality homes and the shortage of move-in-ready apartments. In practice, however, property flipping has its complexities, and Krasimir Popov knows them inside out.

A family-owned company with strong traditions in construction and real estate investment management, and an excellent reputation for its functional, well-executed buildings, IZLAK has been creating strong partnerships and bringing positive change to the urban environment and the lives of hundreds of people for 15 years. Veronika Goranova tells us more.

IZLAK has been on the market for 15 years. Why do clients choose you?