BULGARIA INTERVIEWS

You need an appointment to enter the elegantly splendid Renée De Clair, a boutique for diamond jewellery and a gemological laboratory on Sofia's Rakovski Boulevard – and this is just the first sign that you are up for an experience without parallel in Bulgaria. Charming and smart, Reneta Tsonkova, founder and owner of Renée De Clair, welcomes you and guides you through the complicated process of selecting the best diamond piece of jewellery for yourself or your significant other.

Energy: the more our civilisation evolves, the more it needs it to sustain itself. With human-induced climate change already happening, clever renewable power is the only solution to save our planet and ourselves. AXPO Group, a Swiss company, has for years been in the frontlines of developing, expanding and perfecting alternative energy sources. From sustainable energy solutions to power purchase agreements and development of state-of-art energy technologies, AXPO Group makes technological and business change possible.

Architecture is a part of the human experience that exists on the verge between utilitarian and art, the functional and the visually stunning, the mundane and the extraordinary. How to create buildings and architecture spaces that withstand the test of time is a task many have tried to answer to, but few have succeeded. Architect Martin Terziev is one of them.

Martina Feeney arrived in Bulgaria in October 2020, but owing to the Covid-19 pandemic has been unable to explore the country as much as she wants. At a time when governments in Europe discourage international travel it makes little sense to propagate the virtues of Bulgaria as a tourist destination, but that, hopefully, will one day change. So Martina, who has vast experience as an Irish envoy at the OSCE and the United Nations in Vienna, in Germany as well as in the Middle East, prepares for that day by getting herself acquainted with all material she can gather about Bulgaria.

The energy that Denitsa Mengova emanates stuns as early as our first meeting and helps us understand why in just a couple of years the elegant 35-year-old became a recognisable face on the Bulgarian industrial scene. Denitsa Mengova's company, Stil Laser Bulgaria, is not only an official representative of Mazak, a Japanese laser manufacturer, to Bulgaria. She is the only female representative of Mazak lasers for the whole of Europe.

The energy future in Southeastern Europe has been a hot topic for politicians, entrepreneurs and analysts for years now. What are the best solutions? How to achieve reasonably-priced diversification? In what sources to invest and in which fields to innovate? Teodora Georgieva is one of the best people in Bulgaria to talk about this.

Dr Rob Dixon arrived in Bulgaria in August 2020. Prior to that he served as deputy director for Africa at the Foreign, Commonwealth and Development Office, and as Deputy Head of Mission in Tel Aviv. He holds a PhD in International Relations from the University of Wales Aberystwyth. He is married to Dòra Blazsek-Dixon, and they have one son. Originally from Birmingham, he was born in 1974 and enjoys outdoor sports, travel, history and reading.

When Vagabond interviews a CEO or an owner of a successful Bulgarian or international company, we usually meet in a flashy office building in Sofia. The meeting with German Gachevski, founder and CEO of software company TSD Services, was more unorthodox. We had to drive to Troyan, a town at the foot of the Central Stara Planina mountain range.

2020 is a year that forced almost all businesses of importance to redefine their business model in order to survive and even to grow. The IT outsourcing sector is one of the most interesting cases. A pillar of modern global economy, the field faced challenges such as decreased levels of overall economic activity, but on the other hand was better prepared for working under stressful conditions.

Nobody likes paying taxes. But when talking with Ilonka Raychinova, founder of Raychinova and Partners TAX & LAW, one starts to realise that this field of law is exciting and extremely important for both businesses and individuals who want to make the most of their ideas and the market while avoiding any breaches of the Bulgarian and European legislation. Mrs Raychinova's expertise is impressive. Before starting her own firm, she gained precious experience as head of the Indirect Taxes department at the Finance Ministry. She was also a Deputy Minister of Justice.

As in any crisis, there is a silver lining in the Covid-19 outbreak. The unexpected situation forced individuals and businesses to quickly adapt to the new environment of balancing between protecting public health and staying active. Wider adoption of cashless payment is one of these adaptations. In mere days both customers and sellers realized the power of e-commerce not only to make selling and buying faster, but also able to save lives with replacing a potential contamination agent with a more secure one.

Creating your own company in a field that is still new on the Bulgarian market asks for boldness, the inevitable leap of faith and the will to overcome obstacles to succeed. Marieta Yordanova knows this well. Eight years ago the then mother of two with a background in psychology, marketing and brand management decided to found Biotica 1961, a company for organic food supplements.

Digital advertisement is everywhere nowadays, but it – and customers' behaviour, is changing so rapidly that even established companies and brands struggle to utilise fully its potential. Radoslav Nedelchev, Chief Operating Officer for Dentsu Aegis Network Bulgaria, and his team are fluent in the language of modern advertisement.

OutsourceBG Services is a Bulgarian company focused on providing high quality tailored IT, information, management and consulting services for customers all across Europe. Established in 2015 with the online portal Outsource.bg, the company has grown to over 50 employees working for more than 20 customers in 12 countries.

If there is a single trick to open up people's hearts and minds for Greece and things Greek it is Portokalopita, the deliciously different Greek pastry which combines in almost neoclassical proportions shredded phyllo with orange and cinnamon syrup to keep it beautifully moist. Dimitrios Chronopoulos, the new Greek ambassador in Sofia, must have known this, and his wife, Efi, is ready with her excellent Portokalopita the moment we sit down for a sip of Greek coffee at the comely Greek Residence in Central Sofia.

Among his many interests Communism – and what supersedes it – has had a special place on his rostrum. In his telltale style of combing the mundane with the philosophical, even allegorical, Lozanov begins this conversation, in his office at the Bulgarian Telegraph Agency located at Sofia's main thoroughfare that used to be called Lenin, by pondering over when exactly Bulgarian Communism ended.

There are two answers to this question. One is historical: Communism ended when former Communist leader Todor Zhivkov was toppled on 10 November 1989.

New technologies have changed the way we work, entertain ourselves, do shopping. They have also changed the way companies work. New regulations and professions are appearing, entire business sectors are transforming beyond recognition. Inevitably this has reflected on the way companies hire and retain employees, and on the labour market in general. Combined with other factors in play in Bulgaria, like local business climate and increasing shortage of workforce, this changing environment is a challenge for both companies and employees.

I have known Irit Lillian, the outgoing Israeli ambassador, since before she actually came to Bulgaria in her official capacity. An archaeologist by education, who had had wide-ranging experience in both diplomacy and off-the-beaten-track travel. During her tenure in Sofia Irit made a name for herself as being extremely active: both in matters related to promoting Israeli interests and maintaining close links with the local Jewish community.