ADVERTORIALS

MARCEL SCHMINKE: BEYOND TAILOR-MADE

Marcel Schminke is an entrepreneur, designer, and marketing expert with more than 30 years of experience in brand development, corporate design, product design, sales, international business development, and the realization of sophisticated residential and commercial building projects.

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BLAGOVEST PETKOV: WELCOME TO THE FUTURE OF DIGITAL MARKETING

"Half the money I spend on advertising is wasted; the trouble is I don't know which half," the old saying about advertising spending goes. Today, however, the landscape has changed. Digital advertising now shows clients where their money goes and gives them a clear understanding of their return on investment. But the environment is constantly shifting and what worked yesterday is hardly relevant today and will be ancient history tomorrow. How does a business survive and grow in such a fast-moving field?

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ACCOUNTING IS TRUST, TRANSLATED INTO NUMBERS

Mariela Ilieva studied Mathematics and Informatics at Sofia University, holding a Bachelor's degree in Business Management from the University of Ruse, and a Master's degree in Accounting and Control at the University of National and World Economy (UNWE). Since 2004, her professional path has been entirely devoted to accounting, and in 2010 she founded Saldo.Bg.

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MIRCHEV ACCOUNTING: ACCOUNTING BEGINS WHERE BOOKKEEPING ENDS

Mirchev Accounting Ltd is a family-run accounting firm founded on the belief that behind every business are people, dreams and responsibilities. That is why its team turns accounting into a long-term partnership, becoming trusted advisers whom clients can always rely on when making important business decisions. Maria Mircheva, managing partner, tells us more.

You work with dozens of companies. What have you learned about people and business that you would never discover from their financial statements alone?

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TWO RESTAURANTS, ONE FLAVOUR

You don't need to travel to the historic cobblestone streets of small towns like Bansko, Melnik, Zheravna, or Koprivshtitsa to experience the soul of the Bulgarian Revival Period. In the very heart of Sofia, Hadjidraganovite Kashti and Hadjidraganovite Izbi bring that timeless architectural charm, vibrant folklore, and rich culinary heritage directly to your table.

Far more than mere restaurants, these twin icons function as living cultural spaces.

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TOP SCHETOVODSTVO: FLUENT IN THE LANGUAGE OF ENTREPRENEURS

When Ivan Mihov founded Top Schetovodstvo Ltd in 2011, he already had extensive professional experience in financial controlling and business analysis. Today, he and his team advise Bulgarian and international companies on accounting, tax planning, VAT and financial management.

As the founder and manager of Top Schetovodstvo, Ivan Mihov believes that the role of accountants today is not merely to analyse the past, but to act as strategic partners who help businesses grow and make better-informed decisions.

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TITAN PROPERTIES: HOW TO BUILD A COMPANY, NOT JUST A BUSINESS

In business, people often talk about investments in offices, marketing, market expansion or attracting new clients. Less attention is paid to the investments that remain invisible to outsiders, yet determine how a company operates every day. One such investment has been at the heart of Titan Properties' development over the past decade – a proprietary technology platform, developed and refined for more than 10 years, with over 1 million euros invested in it.

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