DESISLAVA ANANIEVA AND THE INTERIORS OF TODAY AND TOMORROW


The founder of Style Build Group on creating timeless solutions for happy clients

desislava ananieva style build group.jpg

The perfect interior is possible, when it is in the hands of experienced interior designers who are knowledgeable and wise enough to match the clients with the solutions that work best for their taste, budget, habits, and needs. Desislava Ananieva is doing just that with her interior design studio Style Build Group. The company also offers furniture design services, overhaul and repair work and a broad range of connected activities.

Style Build Group stands out with its strictness towards keeping the deadlines and the high quality of execution. How are you capable of achieving this?

Our work is a multi-stage process and the only way to keep the quality of our services within the set deadlines is to work with our own team of colleagues, all of whom are exceptional professionals, and with established partners who are leaders in their relevant branches of the industry and products.

What is interior design for you? What does it give you as a human being, an individual and a professional?

Interior design is the spirit of the space that we create. I am a creator and I live with the ideas of this new creation. It could be an office where we have to inspire and motivate people. It could be a home where cosiness should bring tranquillity into the lives of the owners. No matter what the particular task is, each project for me is a white canvas that, when it is ready, will hopefully bring joy in someone's life.

When working on a project, when is the moment when you tell yourself that there is nothing more to do, that it is ready to be presented to the client and to start the realisation stage?

With the many years of experience we have learnt to sense the clients' attitude and to quickly reach a solution that conforms with their ideas. The project is ready when the clients' ideas are realised, we have brought in our unique input that clients have never imagined there, and all of these blend harmoniously in the space on which we work.

Which of the current interior trends do you like best and why?

It is strange, but the modern trends that are going to transform the way interiors look and how they will stand the test of time are the return to everything natural and the use of classical elements, the aesthetics of the 1970s, the use of restored elements, etc. This is also the right approach for us, at Style Build Group, because trying to escape from these trends leads to overconsumption without any value, which to a significant extent makes our creative work pointless.

Creating an interior that is current yet ages well through the changes of trending styles – what is Style Build Group's answer to this eternal question?

We live in "fast" times and trends in interiors change way too often to be followed strictly. My advice to clients – and what we actually offer them, is to have the current trends in accents that can be easily changed. In our projects, we always create a stable foundation that we, or our clients, can adapt with time without the need of any serious changes.

What was the most demanding interior you have worked on? What challenges did it pose and how did you deal with them?

I love renovating! Bringing new life to another decade or even century in a space inhabited by a completely different generation – this is both the greatest challenge and the most creative part of the process. The difference between the white canvas, on which you can do whatever you want, and to decide what to keep and how to keep it, what would add value to an already existing interior – this is what makes my work so interesting. Of course, this also means that you need true expertise to be capable of doing this well.

Sofia, 4A Dr Stoyan Chomakov St

phone: +359 2 907 16 00

office@stylebuild.net

www.stylebuild.net

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