KRASIMIRA HRISTOVA: FEMALE ENERGY IN THE CAR INDUSTRY
Antifreeze, AdBlue® diesel exhaust fluid, windshield wiping fluid, grease... When drivers and car mechanics in Bulgaria and the Balkans buy such crucial products, they often choose one brand in particular. TSAKI has been around since 1989, but had only started manufacturing products for the car industry in the late 2000s. This crucial change took place under the helm of Krasimira Hristova, the second generation of managers in this family owned company.
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