The way people search for information, discover brands and make purchasing decisions is changing ever faster. Google remains important, but users are increasingly turning to AI systems, social media and other online platforms.
This is changing how businesses need to approach their digital presence.
Bozhidar Nikolov has been working in digital marketing for almost 20 years. In 2013, together with his business partner, Lyubomir Zhivkov, he co-founded Alpha Best, which has since became one of Bulgaria's leading digital agencies.
Social media is instrumental for modern businesses, yet a professional, functional and distinctive website is even more important. For seven years now, the digital web solutions company Vectory Design has created just that. Its founders, the brothers Metodi and Dimitar Kanazirski, share more.
How did two brothers decide to start a web design company together?
"Half the money I spend on advertising is wasted; the trouble is I don't know which half," the old saying about advertising spending goes. Today, however, the landscape has changed. Digital advertising now shows clients where their money goes and gives them a clear understanding of their return on investment. But the environment is constantly shifting and what worked yesterday is hardly relevant today and will be ancient history tomorrow. How does a business survive and grow in such a fast-moving field?
Loud, colourful, vibrant and dizzying, digital advertising resembles a jungle. Only those equipped with the right knowledge, tools and approach can carve their own path through it, overcoming the repetitive chorus of ready-made solutions, resisting the overpowering allure of AI and proving that creativity and a genuine understanding of the landscape will deliver the right results.
Interpartners is a Bulgarian independent communications group that includes Interpartners (creative, media and advertising agency), InterImage (PR, corporate communications and employer branding) and The Digitarians, a digital strategy brand. The company ranks among the top three independent communications groups in Bulgaria and under the SEEnthesis brand has its own partner network across nine markets in Southeast Europe.
In the 2000s, advertising was the coolest place for a young person who wanted to do "cool stuff." The mantra was: you either think out of the box or find another job.
It was then that Iva and Milena met at the TBWA Sofia office. Iva already had solid experience with international brands and a burnout to remember. Milena had just stepped onto the advertising rollercoaster as a copywriter – training her out‑of‑the‑box thinking between campaigns for several global giants.
With offices in New York, Orlando and Sofia, More by Us is a studio that understands what drives people's imagination and urges. The company's professionals use this knowledge to create tailored design, web and software products, brand strategies and digital apps that scores of businesses in Australia, France, Germany, Canada, the UK, the US and other countries use and benefit from on a daily basis. The outstanding qualities of More by Us are already being recognised by the global professional community.
this is what Advertise Me digital marketing agency does best for businesses, thanks to fine-tuned paid advertisement and social media marketing. Its team of skilled professionals are masters of tailoring strategies based on detailed analysis and understanding of the target audiences, and build campaigns that boost sales, optimise expenses and create value for their clients. The CEO of Advertise Me, Blagovest Petkov, shares more.
Digital advertising is everywhere. How does Advertise Me help its clients to stand out in this environment?
Iva Boyanova is much more than the founder and owner of the agency for digital marketing and advertising MAG Digital. She is an outstanding digital marketing professional, consultant and lecturer. She has years of experience in building comprehensive marketing strategies and online advertisement campaigns, and her expertise covers a wide spectrum of digital marketing services. Part of her practice includes working with companies such as the technological giant Xiaomi, Ficosota and others.
A graduate of San Diego State University in cognitive and behavioral psychology, and with a digital marketing certificate from the US, Evelina Dimitrova founded her company, Tidal Wave Marketing, with the goal to help brands not just make noise, but truly connect with people. In her practice, she combines her deep understanding of human behavior with digital marketing to create impactful online presences for all types of organisations and across industries.
How did your American education affect your professional growth?
When the SEO agency Reshenia.com stepped on the market, in 2007, digital marketing was in its infancy. But as the company employed professionals with experience in Internet projects dating back to 1997, the results were fast to come. Today, the team of Reshenia.com has been behind the success of thousands of digital marketing projects. The owner, Aleksandar Nenov, tells more.
The agency for comprehensive communication services RIGHT DIRECTION has been on the market for over 13 years. Its focus is on the complete process of marketing - from its strategy and planning to its materialisation in different channels. Lyubomir Karadimov, creator and CEO of RIGHT DIRECTION, elaborates.
What is the biggest challenge that communication agencies face today?
With over a decade of experience in marketing, Nina Gancheva created the digital marketing agency BuzzMaker as a natural continuation of her experience and expertise. Together with an incredible team of professionals, she helps established brands to remain leaders and new and starting companies - to find their road towards success into the digital era.
What is the most important thing that brands have to know and do in order to be recognisable in the digital world?
This is just one of the reasons for the impressive results enjoyed by the clients of the digital agency for marketing and advertising Coonecto. Here are some more - the company is absolutely client-centered, thinks strategically and is capable of building a strong digital presence. Katya Petrova, founder of Coonecto, shares more.
How Coonecto helps small and mid-size companies in Bulgaria to unlock their digital potential?
When Veselin Tonov created Video Fabrika, in 2018, he was one of the few in Bulgaria who were not simply aware of the importance of quality video content, but also knew how to turn it into an engine for business success for companies of all scales. Today, Video Fabrika helps businesses to create beautiful, authentic and effective videos without going broke in the process. This is both the company's slogan and the core driver for its creation.
Portokalena – Marketing Solutions Studio is a marketing partner with years of experience in developing marketing strategies for the small and mid-range business in Bulgaria. Founded by Alena Iltcheva, a marketing professional with a passion for creative solutions and a portfolio of diverse projects in Bulgaria and abroad, Portokalena offers tailored services that help businesses to achieve their goals in the dynamic environment of permanent reinvention that we live in.