In a world of fast fashion, where overconsumption, labour exploitation and pollution are entwined in a vicious circle, TARIKUTI (TRKT) offers a breath of fresh air for society, nature and conscious consumers alike
TRKT began in 2022 as a manufacturer of high-quality merchandise T-shirts. In just three years, it has grown into a leader in sustainable, ethical fashion. The people behind TARIKUTI, Maya and Emil Nenov, understood that in an increasingly interconnected world, a truly responsible brand must care for everyone – and they have worked hard to turn that belief into reality.
Today, TRKT looks after its customers with thoughtfully designed cuts that are both trendy and timeless, eliminating the pressure to constantly buy new pieces as fashion changes.
By partnering with young Bulgarian fashion designers, TRKT gives them the opportunity to work in top-class conditions, bring their creative visions to life, and develop their skills.
Dedicated to quality and sustainability, TRKT uses only premium fabrics from Bulgaria, as well as from Italy and the Netherlands.
TRKT also cares deeply for its workers. The brand's atelier is located in the village of Glava, in one of Bulgaria's most depopulated regions – Cherven Bryag municipality, near Pleven. Leading by example, the brand employs local residents, pays fair wages and provides excellent working conditions with a healthy work-life balance. The Nenovs themselves live and work in Glava, tending not only to TRKT but also to their boutique bee and saffron garden.
TRKT actively supports two charities as well. Ten percent of proceeds from the WOMAN'S POWER collection go to support victims of domestic violence, while 10% from the GOLDEN RIBBON collection help children battling cancer.
In June, TRKT proudly joined Bulgaria's mission at the 2025 Osaka World Expo. Understanding the power of global presentation, the team created an inspiring showcase of Cherven Bryag municipality, highlighting its natural beauty and potential for business and peaceful living close to nature – a heartfelt invitation for others to invest in this underdeveloped region with vast promise.
Because for TRKT, staying connected while keeping it local is what people, communities, societies, businesses and nature truly need nowadays.
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