2020 is a year that forced almost all businesses of importance to redefine their business model in order to survive and even to grow. The IT outsourcing sector is one of the most interesting cases. A pillar of modern global economy, the field faced challenges such as decreased levels of overall economic activity, but on the other hand was better prepared for working under stressful conditions.
There is a silver lining to the sharp decline in international tourism in Bulgaria in 2020. You can now see Nesebar, one of this nation's most impressive towns, without hordes of Brits and Scandinavians still hungover from the previous-evening's pub crawl at Sunny Beach resort.
A few years ago, a niece of mine, a young teenager from a mid-sized Bulgarian town, got into a bitter dispute with her best friend who happened to live in the larger Ruse, over one question: what is a cinema? A cinema is a place where people go to watch movies, the girl from Ruse said. No, cinemas are shopping centres, my niece insisted.
In the summer of 2020, a bridge in Sofia has persistently been in the news. Bulgarians demanding the resignation of Prime Minister Boyko Borisov and Chief Prosecutor Ivan Geshev barricaded Eagles Bridge, disrupting traffic and attracting media attention.
Why this particular bridge?
North-central Bulgaria is not famed for its historical landmarks. It is a region of rolling hills and soft valleys, of small forests and economically depressed villages and towns where, even on the brightest days, grey is the predominant colour. It is as if generations of people concluded that the landscape was good enough for farming, but not inspiring enough for the creation of something remarkable – a city, a temple, a legend.
As with most appearances, this one is deceptive. This region is the home of one of Bulgaria's most curious ancient monuments: an obelisk.
Bulgarians use the expression "to carry two watermelons under one arm," which roughly translates us "running after two hares." But when you see the enthusiasm with which Bulgarians consume watermelons in summertime, you might easily think that carrying two watermelons under the armpit is the norm. Tarator, the ubiquitous albeit slightly unusual for Western palates cold soup, still keeps its reputation as the best way of dealing with the summer heat, but watermelons come a very close second.
We're in the time of COVID-19, and I'm in the southernmost country in the world, save for New Zealand and Antarctica.
Restrictions are in place, although I read that ours are nothing like the lockdowns elsewhere around the world. Most days I feel lucky, although this is not luck that you'd necessarily want. It's fate at its purest; my parents moved from the United Kingdom more than forty years ago and settled us first in New Zealand, and then Australia. There but for the grace of a job offer go I and my family into most people's current reality.