CONVIVIALITÉ AS A BUSINESS AND RAISON D'ÊTRE
The wine and spirits market is in a constant flux and for a connoisseur following and understanding the trends is both exiting and a bit disorienting. There are few people who can better navigate the matter than Jelena Lalic, the new CEO of Pernod Ricard Bulgaria. Pernod Ricard is an international leader in distribution of high-quality wines and spirits, boasting the most comprehensive portfolio in the world. Before taking over its Bulgarian branch, the Serbia-born Jelena Lalic was the finance director of Pernod Ricard Adriatics.