"First we waited for the British tourists, then we waited for the Russians and now we are waiting for the Romanians." This was how, a decade ago, a guesthouse owner summed up the hopes and disappointments of small-time entrepreneurs in Elena, a town in the Stara Planina mountain range, about 40 kms from Veliko Tarnovo. Back in those days, EU-funded development of "green" initiatives and rural tourism was all the rage in Bulgaria, especially in economically struggling areas.
Each country has a handful of it-places. They are instantly recognisable from millions of fridge magnets and Instagram posts, and their history, with its tragedies and triumphs, is part of the national consciousness.
The image of two men, one young and sporting a dark beard and the other older and white-bearded, with books and parchments in their hands, are to be found all over Bulgaria. There are countless statues and posters, church murals and icons. Their images multiply on 24 May, when long processions of students crowd the central streets of every city carrying posters, usually decorated with flowers.
The chatter of the small group of people at the gate of Rila Monastery in the cold spring evening is of the sort you can hear anywhere and anytime: hellos, how-do-you-dos, smalltalk, but neither the place, nor the people nor the occasion are ordinary. Monks in habits, practicing Eastern Orthodox Christians and a couple of clueless foreign tourists are gathered at the gate of Bulgaria's most revered monastery and most visited UNESCO-site long after business hours to wait for a car to arrive.
When spring in Bulgaria is in full swing, something marvellous happens. At night, songbirds go crazy. When darkness descends, nightingales, orioles, larks and gold finches sing, chirp and improvise for hours, as if their lives depended on it, creating a symphony celebrating life itself.
The summer of 2019 was disastrous for Bulgarian tourism, with an overall 20 percent drop in holidaymakers. However, there was one place on the Bulgarian Black Sea coast which remains packed: Nesebar, a UNESCO World Heritage Site conveniently located next to Sunny Beach, this nation's largest seaside resort and one of Europe's cheapest holiday destinations.
Going on your summer vacation to Greece? Returning from the Aegean? Whatever brings you to the southwest of Bulgaria, do take the time to divert from the main road and head to Teshovo.
To say that Teshovo is an out-of-the-way, off-off-off-the-beaten-track destination would be an understatement. Tucked into the hills south of Gotse Delchev, a mile at most from the border with Greece, it is an end-of-the-road settlement. It is now quiet and severely depopulated, though in the Communist period it sported a shoe factory.
The colourful houses lining the cobblestone streets of Old Plovdiv are arguably the city's most recognisable sight. The only thing that can distract from marvelling at their painted façades, projecting bay windows and verdant gardens is the pavement. Polished by the feet of generations of passers-by, it is slippery even when dry, as traveller and historian Konstantin Jireček noted as far back as the late 19th century.
At the heart of traditional villages with old houses or in drab Communist-era developments fighting depopulation, village churches dot the Bulgarian countryside and offer a variety of stimulating experiences. Some were built centuries ago and others are newer. Some are covered with masterpieces of church art and other were decorated by self-taught artists. Some are museums and other still serve their communities. Some offer proof of strange rituals or important events in their parishes and keep alive the memory of the times when the now empty villages bustled with life.
Karlovo is one of those places where size does not equal importance. Tucked between the Stara Planina and the Sredna Gora mountain ranges looks fairly unimpressive now, but in the 19th and early 20th centuries it produced a disproportionate number of men and women who influenced this nation's history.
The villages in Bulgaria that are abuzz with life are generally located around cities in the plains, like those surrounding Plovdiv. Their houses were mostly built after the 1960s, so more often than not they do not offer much for the curious visitor to see, besides the ubiquitous memorial to some local Communist and a few stalls with fresh homegrown produce.
Seen from afar, St George's Monastery near Glozhene, by the Hemus highway, appears to challenge the laws of both physics and common sense. The compact monastic complex of wooden residential buildings with drooping eaves stands on the top of a narrow rock pillar.
Reaching the monastery is also a challenge. Signage in Yablanitsa, the nearest town, is non-existent and the GPS will send you to a dead-end. The road itself is a narrow band of crumbling asphalt clinging on to the steep slopes. Pray that you do not meet an oncoming car. In snow, it is impassable.
Tranquility combined with landscapes untouched by tourism: if you have a longing to visit, Bulgaria will deliver. Here and there isolated and lesser known villages lay scattered over vales and hills, offering the chance to awaken to bird song, spend the long days exploring quiet lanes and traditional houses, and the evenings contemplating the surrounding vistas, preferably with a glass of cold Rakiya.
Bulgaria has a number of forts, both genuine ones as in Cherven and recently constructed "restorations" as in Veliko Tarnovo. The country, however, has several examples of a curious type of fortification: the standalone tower.
It was also the seat of the patriarch, the head of the Bulgarian Church. Surrounded by his staff and underlings, he presided over a vast network of churches, monasteries and scriptoria.
There, icons were painted, books were written and the latest ideas in medieval philosophy were discussed.
With the ubiquity of smartphones and wristwatches the question "What's the time?", coming from a stranger in the street, has become redundant. Yet, until not that long ago people relied on a single source of information for this: clocktowers.
History sometimes moves in mysterious ways, as indicated by the story of the role two bridges played in two revolutions, a century and an ocean apart.
Most of the tourists visiting Koprivshtitsa, a town of beautiful traditional houses in the Sredna Gora mountains, pause at a certain bridge. Small and humpbacked, it does not look that important.
When Lazar Donchev, the founder and first manager of the architectural and ethnographic museum complex at Etara died in 1976, his private study became one of the exhibits. His records and personal diary were left on the old desk, contributing to the mythical aura of the man who created from scratch Bulgaria's only open air museum, on the banks of the river Sivek, eight kilometres from Gabrovo.
Located deep into some of the most inaccessible parts of the Stara Planina, the town produces and lends its name to the famed Troyanska Slivova, or Troyan plum Rakiya. It is also the place of origin of the ubiquitous pottery found all over Bulgaria's traditional restaurants. The so-called Troyan pots, with their distinctive multicoloured patterns, are amongst the best souvenirs visitors to Bulgaria can lay their hands on.
Then, there is the Troyanksi Pass, a precipitous road that reaches an altitude of 1,595m before leading down, south of the Stara Planina.
Near the town, however, one of Bulgaria's most fascinating monasteries, a delightful example of 16th-18th century religious art and architecture, sits hidden in the hills.
