healthcare in Bulgaria

Dr Elizabet Naydenova is a specialist in clinical and aesthetic dermatology with professional interests in regenerative medicine, trichology and advanced aesthetic treatments. She has furthered her qualifications through specialised training in France, Italy and Spain and is a certified trainer for a leading French aesthetic medicine brand. In her practice, she follows the philosophy that healthy skin is the foundation of beauty and that good aesthetic medicine does not change individuality but enhances it in a natural way.

Fertility challenges are becoming increasingly common, but advances in reproductive medicine are giving more couples new possibilities.

Led by Dr Anton Baev, the clinic's team supports women and men facing fertility challenges on their journey to parenthood. The centre offers a comprehensive range of reproductive services, including IVF, AI-assisted embryo assessment, intrauterine insemination (IUI), donor programmes, egg freezing, male fertility care and advanced genetic testing.

From making essential treatments more affordable to developing personalised therapies, biosimilars and digital solutions, the pharmaceutical industry is changing the way healthcare is delivered. Teva Bulgaria is at the heart of this transformation. Since acquiring Bulgarian drug manufacturer Actavis in 2016, Teva has continued to build on the company's strong manufacturing heritage while expanding access to high-quality medicines and introducing new approaches to treatment.

Surgery is the most demanding and complex field of medicine. Decisions made in a matter of seconds can determine a patient's health and quality of life for years to come. Dr Tsvetelina Spiridonova, PhD, knows this well. After graduating in medicine from the Medical University of Sofia in 2000, she spent three years specialising in surgery in Paris. In 2009, she became an Assistant Professor of Surgery at the Medical University of Sofia and, in 2015, was promoted to Chief Assistant Professor.

Thanks to advances in medicine and multidisciplinary care, cancer is no longer necessarily a sentence. Dr Rositsa Krasteva and her team at Oncology Centre Uni Hospital are helping bring this progress to Bulgaria. Established ten years ago in Panagyurishte rather than a major city, the centre proves that professional excellence and the drive to develop know no boundaries. It offers modern treatment, participates actively in clinical trials and gives patients' psychological wellbeing the same importance as their physical health.

Dr Borislava Popova, an OB-Gyn, is the founder and leading specialist at Wholly Again, a premium centre for women's health, aesthetic gynaecology and body contouring. Dr Popova is a certified expert in bioidentical hormone replacement therapy with extensive training in the USA, Europe and Dubai. At her centre, she combines advanced medicine, latest-generation FDA-certified technology and personalised care to support hormonal and aesthetic wellbeing.

Over more than 20 years in medicine, Dr Valkan Ivanov has gained extensive experience in Bulgaria and the UK, specialising in breast and oncoplastic surgery. He has worked at leading UK hospitals including Singleton Hospital, Royal Stoke University Hospital, Princess Alexandra Hospital, St Andrew's Centre for Plastic Surgery and Burns at Broomfield Hospital and Oxford University Hospitals. He is an Associate Member of the Royal College of Surgeons of England and continues to develop his expertise through specialist training and international medical forums.

The journey to parenthood is not always predictable. For those facing difficulties conceiving, it can often involve uncertainty, important decisions, and powerful emotions. This is why our approach is built on a combination of Israeli medical know-how, international practices, and the expertise of Bulgarian specialists.

The company provides innovative and reliable medical solutions to healthcare professionals across the country.

Its portfolio spans a wide range of solutions in cardiology, gastroenterology, urology, endoscopy, neurology, and other specialties –cutting-edge devices that help physicians deliver better patient care and achieve optimal clinical outcomes.

Plastic surgery is no longer the exclusive territory of film stars and celebrities. As procedures improve in quality and access widens, choosing the right plastic surgeon for an aesthetic or reconstructive intervention has become a decision that matters to far more people. Dr Kaloyan Denkov represents a new generation of professionals in Bulgaria working at the forefront of this shift.

The national information campaign Get Your Medical Treatment in Bulgaria. Stay, Smile, Believe! was officially launched by its creator, Dr Branimir Kirilov, during the international Bulmedica Buldental exhibition, on 15 May. The most significant event for the medical sector in Southeast Europe became the stage for presenting a mission aimed at strengthening the reputation of Bulgarian dental medicine and encouraging people to choose local expertise.

Who is Dr Branimir Kirilov?

Servier Bulgaria is a pharmaceutical company committed to providing high-quality therapeutic solutions for patients. We speak with Dr. Maria Drumeva, General Manager of Servier Bulgaria, about the importance of treatment adherence and key priorities in cardiometabolic diseases and oncology.

How would you briefly present Servier Bulgaria – what is your mission and what guides your day-to-day work?

An aesthetic appearance is more than the sum of the specialised procedures we have undergone. It is also the result of inner confidence, the overall skin and body health, the right choice of therapies and technologies, and last but not least, the experience of the treating dermatologist. For years, EuroDerma Clinic has been a benchmark for high quality, modern dermatological treatment, and Dr Mariela Hitova has helped hundreds of patients discover a new and improved version of themselves.

With over 20 years of business experience, Milena Kostadinova combines a clear sense of direction with purpose and vision. Since 2005, she has held a variety of managerial roles across different professional fields, each shaping her understanding of leadership and strategy. These experiences ultimately led her to her true mission: advancing healthcare through holistic approaches. Through a series of deliberate choices and years of hands-on experience, she has created a sustainable model that integrates long-term value, innovative technology and a humane approach.

MoveSense AI started when a worried mother, Irina Ganchova, spent significant time and resources trying to answer an important question: whether her young daughter had posture problems. After all the frenzy, Mrs Ganchova realised two things. First, it would be invaluable to have a well designed AI-based app that assesses children's posture and identifies potential issues. Second, she could create this app herself. She had crucial previous experience as an entrepreneur and manager and she was a respected marketing professional.

ehind quality medical service and care stands an army of invisible specialists, without whom good results are impossible – such as the manufacturers of top-end reliable medical devices. Farkon is a company for the import of medical devices, which, under the leadership of Rumyana Nikolova, had deservedly become a preferred partner of a number of reputable health institutions in Bulgaria. Farkon is a company built with personal work, a clear vision and careful selection of the people with whom it moves forward.

With a strong focus on highly specialised diagnostics, state-of-the-art medical technology and a personalised approach to patient care, the clinic brings together proven medical professionals from various fields and top-tier diagnostic solutions.

NeoClinic’s mission is to offer comprehensive healthcare — from early diagnosis and prevention to highly specialised procedures and follow-up — fully aligned with the latest international medical standards.

Nowadays, everyone talks about the potential of AI – but at Longevity Hub by Preventica, a Sofia-based centre for preventive medicine, this potential is already part of real-life medicine. By combining cutting-edge AI technologies with the science of epigenetics, Preventica is redefining healthcare – delivering truly personalised diagnostics and preventive solutions to help people live longer, healthier and more fulfilling lives.

Ilian Grigorov is not a doctor, but a serial entrepreneur in the field of healthcare – and thanks to his vision and energy, in recent years thousands of patients in Bulgaria have gained access to high-quality medical care. His first venture, City Clinic, quickly became a recognised leader in modern healthcare in Bulgaria and Eastern Europe, serving around one million patients annually.

The University Multiprofile Hospital for Active Treatment "Saint George" – Plovdiv is the largest medical facility in the country, with nearly 3,000 employees and a capacity of 1,500 beds. The hospital serves over 150,000 patients annually, providing round-the-clock emergency and urgent medical care. It is also a pioneer in many healthcare initiatives and projects, including those on a national scale.