GET YOUR MEDICAL TREATMENT IN BULGARIA

The national information campaign Get Your Medical Treatment in Bulgaria. Stay, Smile, Believe! was officially launched by its creator, Dr Branimir Kirilov, during the international Bulmedica Buldental exhibition, on 15 May. The most significant event for the medical sector in Southeast Europe became the stage for presenting a mission aimed at strengthening the reputation of Bulgarian dental medicine and encouraging people to choose local expertise.

Who is Dr Branimir Kirilov?

Dr Branimir Kirilov is a leading implantologist and oral surgeon with more than 25 years of professional experience. With over 19,000 successfully placed implants and 25,000 performed surgeries, he is a recognised expert who works to promote high ethical and professional standards in Bulgarian dental medicine.

A mission for informed choice and visibility of best practices

During his presentation, Dr Kirilov defined the campaign as a cultural intervention aimed at bringing the conversation back where it belongs – to the reality of Bulgarian dental medicine. The initiative was created in response to the need for reliable and verifiable information that would allow every patient to make a rational decision about their dental health, based on local expertise and academic training.

“Change begins with the visibility of high-quality dental care in Bulgaria. Our goal is to show Bulgarians that we have world-class capacity, technologies, and doctors right here. Choosing treatment in Bulgaria means choosing proximity, security, and long-term care,” said Dr Kirilov.

He pointed out that quality should not be sought in subjective ratings, as best practices are defined by academic standards in Bulgaria and clinical protocols.

“Our mission is to make quality visible and accessible to every patient. Everyone deserves access to clear information about their doctor’s qualifications and the clinic’s technological resources,” Dr Kirilov stated. He emphasised that by providing verifiable information, the campaign will demonstrate the real capabilities of Bulgaria’s doctors and technologies.

The rational choice to stay in Bulgaria

Dr Kirilov presented the campaign’s strong economic and healthcare arguments:

• A doctor close to you: The greatest value lies in the personal relationship and long-term follow-up care. Here, the patient is not left alone after treatment.
• Investing in local healthcare: When we choose treatment here, we contribute to the development of our own environment and support Bulgarian specialists.
• The economics of prevention: Choosing Bulgaria helps prevent the costly treatment of complications (tertiary prevention), with which patients often return after receiving treatment abroad.

Bulgaria as a leading destination

The initiative draws inspiration from successful European examples and positions Bulgaria as a centre for high-tech treatment. Dr Branimir Kirilov believes that Bulgaria has the potential to attract patients through trust and high standards, with the goal of creating a community in which choosing Bulgarian healthcare becomes a natural act, supported by cooperation between clinics, universities, institutions, and businesses.

The power of partnership: United for health

Even before its official launch on 14 May, the initiative had already begun actively building a network of supporters. Get Your Medical Treatment in Bulgaria brings together state institutions, medical universities, professional organisations, and businesses in a united effort to promote a higher standard of dental culture.

Partnership is the campaign’s key instrument for creating a sustainable environment of trust. Cooperation with the academic community guarantees the expertise behind the information provided, while institutional support legitimises the cause at a national level.

“We stand together in this because change is only possible through joint efforts. Our partners are the guarantee that knowledge will reach people and help them choose Bulgarian quality,” added Dr Kirilov.

Stay, Smile, Believe!

www.lekuvaisevbulgaria.bg