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THE RIGHT MARKET VALUE, WITH REVEX

When you buy or sell property, apply for a mortgage or other bank loan, or do other business activities, you need the help of Revex Ltd. The company for professional evaluation of properties and assets works with professionals with over 20 years of experience in the field who constantly work on perfecting and upgrading their skills. Engineer Varban Marinov, Managing Partner, shares more.

Professional evaluation of properties and other assets - why do we need it?

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NOT JUST NUMBERS: HOW JTN TURNS DATA INTO A BUSINESS ADVANTAGE

That is exactly what JTN does – an international market research company with over 10 million respondents across 80+ countries. The agency is a leader in building digital panels and conducting comprehensive, in-depth, practically oriented studies.

At the helm of JTN is Danyo Dimitrov – a visionary with experience in international business and data-driven innovation. Under his leadership, JTN is setting new standards for responsible, intelligent and impactful use of data.

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KIRIL ZHELEV: THE THRILL OF RISK AND PASSION FOR INNOVATIVE PROJECTS

Ability to turn even the most complex tasks into clear, achievable goals. Openness to the world and a constant search for new challenges and directions for growth. A genuine concern for society. These are some of the defining traits of today's most inspiring business leaders - and they can all be found in the personality and vision of Kiril Zhelev.

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THE DEATH OF MASS MARKETING

Everyone now knows how to "target correctly". Algorithms today understand our habits with uncanny precision – they "know" when we're hungry, what we searched for yesterday, and even what we're likely to buy tomorrow. And yet, despite this unprecedented accuracy, advertising is starting to sound increasingly the same. Messages are blurring together, and brands seem to be speaking with one and the same voice. The result is a perfectly targeted emptiness – ads that reach us flawlessly, but leave no real impression.

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LEADERSHIP MEANS TAKING RESPONSIBILITY – FOR CLIENTS' AND YOUR TEAM'S SUCCESS

Meet the three partners behind Xplora – a leading integrated digital marketing agency in Central and Eastern Europe. Known for their long-term relationships with clients and their commitment to making the business environment better through knowledge sharing, mentoring, and social impact. Xplora was recently named one of the most preferred employers in Bulgaria.

Alexander Markov, Partner and Business Development Director

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TRKT: SUSTAINABLE, ETHICAL, LOCAL

TRKT began in 2022 as a manufacturer of high-quality merchandise T-shirts. In just three years, it has grown into a leader in sustainable, ethical fashion. The people behind TARIKUTI, Maya and Emil Nenov, understood that in an increasingly interconnected world, a truly responsible brand must care for everyone – and they have worked hard to turn that belief into reality.

Today, TRKT looks after its customers with thoughtfully designed cuts that are both trendy and timeless, eliminating the pressure to constantly buy new pieces as fashion changes.

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PHILIP MATOV: WELCOME TO THE BRAVE CRYPTO WORLD

Blockchain technologies and cryptocurrencies are no longer a novelty. They often make the news – sometimes for their astonishing market performance, and sometimes for their spectacular price drops. However, when we zoom out from day-to-day fluctuations and focus on the bigger trends, we quickly realize that blockchain and crypto are not just here to stay – they are the future of markets, economies, and ultimately, our lives.

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SVETLIN SABEV: THE NEW FACE OF INVESTMENT

Spare funds, desire for a stable investment and... hesitation about the wisest way to proceed – many people today face this dilemma. The Bulgarian crowdfunding platform Afranga is the answer. It offers companies an innovative way to raise capital and people with spare funds the chance to invest in high-potential ventures bypassing intermediaries or hidden clauses. Its founder, Svetlin Sabev, explains how.

What exactly is Afranga?

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ORLIN GEORGIEV: THRIVING AMID AI DISRUPTION

Translation was one of the first human activities to be transformed by the rapid rise of generative AI models. But is the field at risk of extinction? For Orlin Georgiev, founder of the respected translation and legalisation agency Prevodachi.eu, the answer is a firm no. A passionate innovator with a clear vision for the future of both humanity and business, he believes that artificial intelligence will support – rather than replace – the skills and expertise of qualified human translators and editors.

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STEPHAN REITER: REIMAGINING MODERN HOSPITALITY

Hilton Sofia needs no introduction – for over 20 years it has been an outstanding feature of the capital's landscape, and the first choice of accommodation for business and leisure travellers. A recent renovation, though, has significantly enriched the Hilton Sofia experience, transforming it into a vibrant space for both travellers and locals. That is reason enough to speak with the hotel's General Manager.

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PETAR MINEV: THEORY AND PRACTICE OF EVENT OPERATIONS TODAY

Organising an event with hundreds and thousands of attendees is a challenge that should not be underestimated; a single error can turn it from a time and place of fun and happiness into something that makes news for all the wrong reasons. Petar Minev, Technical Director of WeTrack, Momentus Technologies, knows this well – after all, this seasoned IT professional has expansive expertise in managing event operations.

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STEFAN ELENKOV AND THE SOUL OF MUSIC

The energy, emotion and excitement of a great concert are hard to put into words – they are an immersive experience felt not only with the senses, but with our entire being. But great concerts are only possible when driven by passionate and experienced professionals with an impeccable reputation and rock-solid organisation. In Bulgaria, these qualities are embodied by Fest Team – the promoter behind complex, large-scale shows by both contemporary and legendary stars such as Ed Sheeran, Lenny Kravitz, Robbie Williams, Sting, Bryan Adams, Arctic Monkeys and many others.

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FRANCESCO FRATTINI: THE ITALIAN CONNECTION

From large corporations to small enterprises, Italian businesses form a significant part of the Bulgarian economy. For the past two decades, many of them have relied on Alias Group for timely, professional, and competent support. The consultancy was founded by a true business leader: Francesco Frattini – a man who not only has the vision and knowledge of what a business should do (and avoid) to succeed in Bulgaria, but who is also a passionate art lover. He has launched a side career as a film director and producer, and is now exploring further opportunities in the local market.

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METODI 'MIKE' NEGREVSKI: THE FAR EAST IS CLOSE

hina and Japan, along with their cultures, have long been regarded as distant and exotic – captivating, impressive and... incomprehensible. Metodi 'Mike' Negrevski – a traveller and musician at heart, with experience and tenure in the financial sector and currently a lecturer in finance and accounting in China – has made it his mission to show that it is entirely possible to learn the language and culture of the Far East.

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IRENA PETROVA: SUSTAINABLE CARE FOR A HAPPY LIFE

Forever chemicals. Microplastics in every organ of our bodies – and every corner of our planet. Allergies caused by aggressive chemical formulas… More and more of us are realising that the household products we use to wash, clean and care for our children often do more harm than good – both to our health and to the Earth.

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PETAR LASHOV: PARADISE FOUND

Imagine a place that embodies the idea of modern relaxation: elegant, contemporary architecture set amid stunning, almost Mediterranean landscapes of mountains, gardens, rocks, and rivers; locally grown, delicious food; abundant greenery and options for recreation for all ages; and excellent wine made from vineyards just around the corner.

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TASIA TASSOVA MEETS UP WITH POPE LEO XIV

She offered "The Embrace of Peace" in person to His Holiness, Pope Leo XIV, on 25 June 2025. On the previous day, 24 June, an exhibition of the same title opened at the Basilica of Saint  Clement in Rome – home to the relics of St Constantine Cyril the Philosopher – highlighting the Bulgarian impact on European cultural and Christian heritage.

Despite theological differences such as the filioque and the papal infallibility, both Catholics and East Orthodox Christians share the Christian hope for eternal life.

Tasia Tassova

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ALEXANDER GEORGIEV: QUALITY FIRST

When Alexander Georgiev and two colleagues, Anna Zhelkova and Gergana Staneva, founded the ZSG Accounting Office in 2006, they started small. This gave them the agility to respond effectively to the ever-changing accounting environment and became a cornerstone of their success over the next 20 years. Today, ZSG has a reputation for reliability, precision, and professionalism in accounting, HR and payroll services, auditing, management accounting, and tax advisory for companies in Bulgaria.

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