Democratization of access to financial products and credit cards is the core mission of MFG, a dynamic fintech and insurtech ecosystem. By promoting financial inclusion while using a sustainable business mindset and advanced technologies, the group steadily but rapidly carved a place in the markets across Europe, while nurturing ambitions for expansion outside the continent.
As traditional forms of saving and investment gradually lose the trust of customers due to inflation and liquidity concerns, the rapidly evolving fintech sector is ushering in a new era of smart investment. P2P lending is a crucial part of this shift. Venelin Todorov, cofounder, business development and product owner of Virr and Cashlend, is bringing it to Bulgaria.
Why is P2P lending a good alternative to traditional investment methods?
History and the world are changing before our eyes, and more and more of us are realising that traditional investment tools such as real estate and gold are far from exhausting the possibilities for reasonable, profitable investments. There are no limits for those who dare to leave their comfort zone and enter the world of modern investments. Kristin Cohen – founder and chief executive director of Thracian Invest and the first woman sole shareholder in a management company in Bulgaria – explains more.
Hundreds of thousands of Bulgarians live and work in the UK. Some have been there for decades, while others are looking to settle even after Brexit. The life of each of them is a series of challenges and administrative issues to solve, such as paying taxes and insurance, retirement, starting a company, reuniting with family members who are still in Bulgaria, and immigration status. Vladisara Consult is a company that is not only prepared to offer professional help with all these – and many other – administrative and legal matters.
LetKnow Pay is a reliable partner to any venture and enterprise that wants to stay ahead of the curve. The EU-regulated crypto payment service allows smooth integration and reliable transfers of currencies, defined by robust technical support and excellent customer service.
Aneta Hristova has done it. Almost 20 years ago she founded ATP Konsult. In the time that has passed since then, she has built a respectable and modern accounting practice that offers high-quality tailored solutions to small and mid-size companies. Accounting, taxes, payroll, finance – in all these fields ATP Konsult strives to offer comprehensive solutions and services that help both established businesses and startups make the most of the market and their output. Aneta Hristova shares more.
Ability to turn even the most complex tasks into clear, achievable goals. Openness to the world and a constant search for new challenges and directions for growth. A genuine concern for society. These are some of the defining traits of today's most inspiring business leaders - and they can all be found in the personality and vision of Kiril Zhelev.
After joining the MFG team in 2021, Dilyana Landzheva had worked on key projects vital to the group's development – such as securing its insurance licence. In early 2025, she became Deputy CEO of Instinct Insurance.
Blockchain technologies and cryptocurrencies are no longer a novelty. They often make the news – sometimes for their astonishing market performance, and sometimes for their spectacular price drops. However, when we zoom out from day-to-day fluctuations and focus on the bigger trends, we quickly realize that blockchain and crypto are not just here to stay – they are the future of markets, economies, and ultimately, our lives.
Spare funds, desire for a stable investment and... hesitation about the wisest way to proceed – many people today face this dilemma. The Bulgarian crowdfunding platform Afranga is the answer. It offers companies an innovative way to raise capital and people with spare funds the chance to invest in high-potential ventures bypassing intermediaries or hidden clauses. Its founder, Svetlin Sabev, explains how.
What exactly is Afranga?
Company directors who use external accounting services often do not distinguish between accounting and financial management. In reality, they need both.
Accounting and financial management are closely related, yet serve different functions.
From large corporations to small enterprises, Italian businesses form a significant part of the Bulgarian economy. For the past two decades, many of them have relied on Alias Group for timely, professional, and competent support. The consultancy was founded by a true business leader: Francesco Frattini – a man who not only has the vision and knowledge of what a business should do (and avoid) to succeed in Bulgaria, but who is also a passionate art lover. He has launched a side career as a film director and producer, and is now exploring further opportunities in the local market.
When Alexander Georgiev and two colleagues, Anna Zhelkova and Gergana Staneva, founded the ZSG Accounting Office in 2006, they started small. This gave them the agility to respond effectively to the ever-changing accounting environment and became a cornerstone of their success over the next 20 years. Today, ZSG has a reputation for reliability, precision, and professionalism in accounting, HR and payroll services, auditing, management accounting, and tax advisory for companies in Bulgaria.
In an era defined by rapid change, automation, and a shortage of qualified talent, one area of business continues to hold a vital role - accuracy and reliability in payroll and accounting processes. In this field, every mistake comes at a cost, while every moment of precision and attention to detail adds long-term value. That's why M&S Ivanova has become the preferred partner for companies seeking not just stability and expertise, but a relationship that goes beyond the numbers.
It is a trustworthy partner that approaches each business with understanding and clear communication, offering tailored solutions that meet its specific needs. Sindzhi keeps track of legislative changes and uses modern technologies to save clients time and resources. The firm's manager, Hristo Sindzhirliev, shares more.
What is the secret to your success?
The company offers a complete cycle of comprehensive services – corporate structuring, due diligence, accounting and tax services, payroll, financial analysis, tax engineering, representation before institutions, and financial audit.
The specialists at Angelov Auditing handle every task effectively thanks to their extensive experience in the field, combined with constant communication with clients and continuous professional development.
TIP TRADE is a company offering accounting and administrative services with a focus on professionalism, precision and a personal approach to clients. The TIP TRADE Group also includes Tip In, an insurance broker, and SOGO Finance, a company that offers operational leasing of motor vehicles. Through the combined efforts of its teams and the synergy between the group's companies, TIP TRADE offers a comprehensive package of services that saves clients time, resources and administrative burdens.
Building a recognisable new brand on the highly competitive insurance market is difficult – but possible. Tsvetelina Mihaylova, Chairperson of the BoDs and CEO of Axiom IC, knows this well. Before joining Axiom in 2022, she has dedicated her entire professional life to building an outstanding expertise in insurance. Her professional career kicked off at Bulstrad Vienna Insurance Company, then she held various management positions at HDI Insurance, Tokuda Health Insurance and Bulgaria Insurance. Mrs Mihaylova also holds a Master's degree in Insurance and Insurance Management.
How to invest your money wisely and make the most of the ever-changing economy, even in times of volatility and uncertainty, is a question that many people ask today. Natalia Petrova is one of the few people in Bulgaria who knows the answer. The CEO of Concord Asset Management, the largest non-bank asset manager in Bulgaria, she has over 20 years of experience in asset management, capital markets, equity and bond trading, UCITS products and services, and is a licensed investment advisor, broker and dealer in government securities.
Gergana Pavlova is a second generation manager in a family business with 35 years of history, and a carrier of the authentic corporate culture of Sb Accounting & Consulting. With over 20 years of experience in managing experts and processes, Mrs Pavlova and her brother, Mr Lachezar Georgiev, had the incredible opportunity to work in one of the most challenging times for building successful business in Bulgaria.