financial services

When Alexander Georgiev and two colleagues, Anna Zhelkova and Gergana Staneva, founded the ZSG Accounting Office in 2006, they started small. This gave them the agility to respond effectively to the ever-changing accounting environment and became a cornerstone of their success over the next 20 years. Today, ZSG has a reputation for reliability, precision, and professionalism in accounting, HR and payroll services, auditing, management accounting, and tax advisory for companies in Bulgaria.

In an era defined by rapid change, automation, and a shortage of qualified talent, one area of business continues to hold a vital role - accuracy and reliability in payroll and accounting processes. In this field, every mistake comes at a cost, while every moment of precision and attention to detail adds long-term value. That's why M&S Ivanova has become the preferred partner for companies seeking not just stability and expertise, but a relationship that goes beyond the numbers.

It is a trustworthy partner that approaches each business with understanding and clear communication, offering tailored solutions that meet its specific needs. Sindzhi keeps track of legislative changes and uses modern technologies to save clients time and resources. The firm's manager, Hristo Sindzhirliev, shares more.

What is the secret to your success?

The company offers a complete cycle of comprehensive services – corporate structuring, due diligence, accounting and tax services, payroll, financial analysis, tax engineering, representation before institutions, and financial audit.

The specialists at Angelov Auditing handle every task effectively thanks to their extensive experience in the field, combined with constant communication with clients and continuous professional development.

TIP TRADE is a company offering accounting and administrative services with a focus on professionalism, precision and a personal approach to clients. The TIP TRADE Group also includes Tip In, an insurance broker, and SOGO Finance, a company that offers operational leasing of motor vehicles. Through the combined efforts of its teams and the synergy between the group's companies, TIP TRADE offers a comprehensive package of services that saves clients time, resources and administrative burdens.

Building a recognisable new brand on the highly competitive insurance market is difficult – but possible. Tsvetelina Mihaylova, Chairperson of the BoDs and CEO of Axiom IC, knows this well. Before joining Axiom in 2022, she has dedicated her entire professional life to building an outstanding expertise in insurance. Her professional career kicked off at Bulstrad Vienna Insurance Company, then she held various management positions at HDI Insurance, Tokuda Health Insurance and Bulgaria Insurance. Mrs Mihaylova also holds a Master's degree in Insurance and Insurance Management.

How to invest your money wisely and make the most of the ever-changing economy, even in times of volatility and uncertainty, is a question that many people ask today. Natalia Petrova is one of the few people in Bulgaria who knows the answer. The CEO of Concord Asset Management, the largest non-bank asset manager in Bulgaria, she has over 20 years of experience in asset management, capital markets, equity and bond trading, UCITS products and services, and is a licensed investment advisor, broker and dealer in government securities.

Gergana Pavlova is a second generation manager in a family business with 35 years of history, and a carrier of the authentic corporate culture of Sb Accounting & Consulting. With over 20 years of experience in managing experts and processes, Mrs Pavlova and her brother, Mr Lachezar Georgiev, had the incredible opportunity to work in one of the most challenging times for building successful business in Bulgaria.

When an expert accountant and registered auditor with rich and diverse experience, such as Prof Svetlana Naydenova, PhD, manages a team of dedicated professionals, you can be sure that the services that they offer are top quality. However, the managing partner of SETY Auditing, an auditing company, is more than an outstanding professional. As a professor at the College for Management, Trade and Marketing in Sofia, and author of many specialised publications, Prof Naydenova eagerly shares her experience with professional and academia audiences.

Some people are not just born entrepreneurs – they have also internalised the idea of life-long learning and constantly working on developing their talent. Angelina Borisova is such a person. When she founded the company for outsourced accounting services Anagami Digital Accounting in 2014, she had just got her MS in accounting from Sofia's University of National and World Economy. Thanks to her inexhaustible energy, curiosity towards the modern world, and skill to find talents and build teams, today Anagami is a reliable partner to scores of Bulgarian and foreign businesses.

The realistic appraisal of the true value and potential of a real estate, industry, machinery and even objects of intellectual property rights is key for having a successful deal. This is why thousands of companies have systematically chosen the partnership with Lasto Engineering. The expert appraisal company with impeccable reputation was founded by engineer Miglena Nikolova, a dedicated professional driven by genuine passion for her work.

What qualities should a lady and a professional possess to be a good appraiser?

Success in fields such as banking and lending requires years of work, consistent growth, and gaining experience. The story of Maria Petkova is a great example. Before founding Creditchoice Ltd, a loans brokerage company, in 2017, she climbed the steps of the banking hierarchy from a mobile banking consultant to head of the Agent Network Department. Today, in less than ten years on the market, Creditchoice Ltd has helped thousands of clients successfully finance various projects.

The professional career of Tanya Staneva, CPA and registered auditor, is truly inspiring, marked by her unwavering drive for growth, passion for acquiring new qualifications, and ability to establish and manage successful financial service companies that thrive in both the Bulgarian and international markets. One of her most remarkable achievements is the independent financial audit company, Staneva CPA Ltd.

What inspired you to choose finance, accounting, and independent financial auditing as your professional career?

Leaving one's comfort zone and discovering a new world – this is the core of so many success stories. One of these belongs to Olena Shopova. After a career as an accountant and auditor in Ukraine, in 2010 she moved to Bulgaria and restarted her life. She worked at an accountancy company, mastered the nuances of the profession in Bulgarian conditions and of the Bulgarian language, and in 2017 she established her own company for accounting and tax services. Plameli Finance offers the full range of services in the field and is focused on working with foreign companies.