ADVERTORIALS

SOUDAL: THE NAME OF QUALITY

For 15 years now, big and small developers, professionals and amateurs in Bulgaria have chosen the polyurethane foams, sealants, adhesives and other products of the Belgian brand Soudal. Hristo Stanimirov, company manager for Bulgaria, tells why.

Soudal has been in Bulgaria for 15 years. What is the brand's greatest achievement on the local market?

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MAKE YOUR OWN BEER: THE MAGIC OF HOMEBREWING

Homemade brews are still exotic on the Bulgarian market, but thanks to an entrepreneurial couple, anyone who loves the idea of creating and experimenting with new tastes can now do so. Napravi Si Bira, or Make Your Own Beer, offers everything an individual, craft brewery or bar might need to make new, interesting tastes – from ingredients to equipment to green packaging to recipes. The founders, Robert and Lyubka Henry, share more.

What inspired you to found Napravi Si Bira?

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HOLIWORK STAYS: REDEFINING WORKING FROM HOME

For the modern entrepreneur and professional, work and travel have become entwined. But places that are as comfortable for work as are for leisure are not that many. You will find some of the most exquisite and cleverly designed in the portfolio of Holiwork Stays, a family company creating and managing sustainable luxury spaces that meet the needs of today's business traveller. For now, it offers short-term rental apartments in Plovdiv, Gabrovo and Pomorie, with plans to expand in Sofia and very soon in major cities across Europe.

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ZAGORKA: BREWING HAPPINESS, RESPONSIBLY

ZAGORKA has a history of more than 120 years since the opening of its brewery in Stara Zagora. In 1994, it joined the HEINEKEN company. ZAGORKA is committed to developing its business sustainably and responsibly through its Sustainability Platform "Brew a Better World".

The company has a diverse portfolio of brands – Zagorka, Heineken®, Ariana, Birra Moretti, Amstel, Stolichno, Starobrno, and Apple Thief cider. ZAGORKA also offers alcohol-free drinks – Zagorka 0.0%, Heineken® 0.0, and Ariana Radler 0.0% various tastes.

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UNION OF BREWERS IN BULGARIA: BEING GREEN IS OUR KEY PRIORITY

For the last 3 years, these investments exceed € 30 million and future significant projects are already underway. The wide list of innovative eco-solutions of the beer industry includes construction of photovoltaic parks and production, logistics and power equipment with high savings coefficient and recovery of natural, energy and other resources. Introducing lightweight packaging materials goes together with communication campaigns for separate collection of plastic packaging and reusable glass bottles (RGB) projects.

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COEUR DE LION: 35 YEARS OF JOIE DE VIVRE

Founded in 1987 and based in Stuttgart, the company is a leading German manufacturer of modern designer jewellery and winner of the GERMAN BRAND AWARD 2022, 2020, 2019 and 2016 and the GERMAN DESIGN AWARD 2018. The brand stands out with its lovingly handcrafted jewellery from the finest materials such as natural stones, shimmering crystals or freshwater pearls.

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PORTO PALACE HOTEL: ENJOY UNIQUE STAY IN THESSALONIKI

The 5-star hotel is housed in a historical building built in 1913, preserving its industrial architecture. Porto Palace Hotel Thessaloniki stands out among other hotels in Thessaloniki. Its superb location by the new harbor provides direct access to Aristotelous Square (2km or 5-minute drive), which is served by the hotel’s complimentary shuttle bus service. There is also free open parking with a capacity of 300 cars.

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