ADVERTORIALS

STEPHAN REITER: REIMAGINING MODERN HOSPITALITY

Hilton Sofia needs no introduction – for over 20 years it has been an outstanding feature of the capital's landscape, and the first choice of accommodation for business and leisure travellers. A recent renovation, though, has significantly enriched the Hilton Sofia experience, transforming it into a vibrant space for both travellers and locals. That is reason enough to speak with the hotel's General Manager.

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PETAR MINEV: THEORY AND PRACTICE OF EVENT OPERATIONS TODAY

Organising an event with hundreds and thousands of attendees is a challenge that should not be underestimated; a single error can turn it from a time and place of fun and happiness into something that makes news for all the wrong reasons. Petar Minev, Technical Director of WeTrack, Momentus Technologies, knows this well – after all, this seasoned IT professional has expansive expertise in managing event operations.

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STEFAN ELENKOV AND THE SOUL OF MUSIC

The energy, emotion and excitement of a great concert are hard to put into words – they are an immersive experience felt not only with the senses, but with our entire being. But great concerts are only possible when driven by passionate and experienced professionals with an impeccable reputation and rock-solid organisation. In Bulgaria, these qualities are embodied by Fest Team – the promoter behind complex, large-scale shows by both contemporary and legendary stars such as Ed Sheeran, Lenny Kravitz, Robbie Williams, Sting, Bryan Adams, Arctic Monkeys and many others.

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FRANCESCO FRATTINI: THE ITALIAN CONNECTION

From large corporations to small enterprises, Italian businesses form a significant part of the Bulgarian economy. For the past two decades, many of them have relied on Alias Group for timely, professional, and competent support. The consultancy was founded by a true business leader: Francesco Frattini – a man who not only has the vision and knowledge of what a business should do (and avoid) to succeed in Bulgaria, but who is also a passionate art lover. He has launched a side career as a film director and producer, and is now exploring further opportunities in the local market.

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METODI 'MIKE' NEGREVSKI: THE FAR EAST IS CLOSE

hina and Japan, along with their cultures, have long been regarded as distant and exotic – captivating, impressive and... incomprehensible. Metodi 'Mike' Negrevski – a traveller and musician at heart, with experience and tenure in the financial sector and currently a lecturer in finance and accounting in China – has made it his mission to show that it is entirely possible to learn the language and culture of the Far East.

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IRENA PETROVA: SUSTAINABLE CARE FOR A HAPPY LIFE

Forever chemicals. Microplastics in every organ of our bodies – and every corner of our planet. Allergies caused by aggressive chemical formulas… More and more of us are realising that the household products we use to wash, clean and care for our children often do more harm than good – both to our health and to the Earth.

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PETAR LASHOV: PARADISE FOUND

Imagine a place that embodies the idea of modern relaxation: elegant, contemporary architecture set amid stunning, almost Mediterranean landscapes of mountains, gardens, rocks, and rivers; locally grown, delicious food; abundant greenery and options for recreation for all ages; and excellent wine made from vineyards just around the corner.

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TASIA TASSOVA MEETS UP WITH POPE LEO XIV

She offered "The Embrace of Peace" in person to His Holiness, Pope Leo XIV, on 25 June 2025. On the previous day, 24 June, an exhibition of the same title opened at the Basilica of Saint  Clement in Rome – home to the relics of St Constantine Cyril the Philosopher – highlighting the Bulgarian impact on European cultural and Christian heritage.

Despite theological differences such as the filioque and the papal infallibility, both Catholics and East Orthodox Christians share the Christian hope for eternal life.

Tasia Tassova

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ALEXANDER GEORGIEV: QUALITY FIRST

When Alexander Georgiev and two colleagues, Anna Zhelkova and Gergana Staneva, founded the ZSG Accounting Office in 2006, they started small. This gave them the agility to respond effectively to the ever-changing accounting environment and became a cornerstone of their success over the next 20 years. Today, ZSG has a reputation for reliability, precision, and professionalism in accounting, HR and payroll services, auditing, management accounting, and tax advisory for companies in Bulgaria.

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