Issue 194

UNLEASHING THE POTENTIAL OF STRATEGIC COMMUNICATION

Celebrating 30 years on a market is an achievement for any company in our fast-moving world. This is even truer in the quickly changing and highly competitive field of advertisement and PR. Interpartners, a Bulgarian communication group, has done just that. It started in 1992 as a company for full advertisement services to become an ecosystem of organisations for strategic communication and branding with many loyal and satisfied clients, including some of Bulgaria's top brands.

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WHAT ABOUT ROMANIA?

Especially in recent years Bulgarian politicians of various inclinations periodically trumpet that this country has fulfilled all the "technical requirements" for membership of Schengen, the police cooperation agreement between most EU states. They have implied that it should perhaps become a member of Schengen prior to Romania, the other former East bloc state that is in the EU but outside of Schengen.

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'DEFILING' ABANDONED PILE OF STONES

Perushtitsa, now a small and offbeat town rarely visited by tourists, is known to every Bulgarian as the sight of a massacre in the failed April 1876 Uprising against the Ottomans. Thirty-two-year-old Ruth Koleva is a notorious jazz, soul and R&B singer who recently signed up with Warner Music. She spends most of her time outside Bulgaria where she has excellent career opportunities. 

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AN AMERICAN IN BG

We had visited Bulgaria briefly and loved the rich history of the country, the traditional culture still honored and close to the surface, the welcoming people we met, the Balkan cuisine and the wines of the countryside. It was clear to us that Sofia is a delightfully liveable city. We came for a year in Bulgaria – we’re now midway in our fourth year. 

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SILENCE OF THE CARYATIDS

No matter how diverse and interesting Thracian heritage is, time, destruction and rebuilding in war and peace, continual habitation and treasure-hunting have wiped out a lot of it – reducing it to a tomb here, a treasure there, and a shrine in what today appears to be the middle of nowhere. 

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QUOTE-UNQUOTE

Bringing back paper ballots is a pogrom against democracy.

Kiril Petkov, Changes Continued

Boyko Borisov has dreamed for long to become an Ahmed Dogan in Bankya.

Gen Atanas Atanasov, leader of the DSB

Talking about the war as if it were a video game is a dangerous hobby. Russia's war on Ukraine is not a simulation.

Caretaker Prime Minister Galab Donev

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BULGARIA'S LAST MONARCH

On 3 October 1918, Bulgarians felt anxious. The country had just emerged from three wars it had fought for "national unification" – meaning, in plain language, incorporating Macedonia and Aegean Thrace into the Bulgarian kingdom. It lost them all, one way or another. Thousands of men had been killed, significant chunks of land were forfeited, and an influx of refugees overwhelmed the larger cities. More was to come, as the treaties ending the Great War were yet to be signed.

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WINTER TALES IN TRYAVNA

Wood-beamed houses, cobbled streets, mystic religious art and even some snow... you do not need to travel to France or Germany to immerse in the atmosphere of Christmas in a cosy town that has changed little over the centuries. 

Instead, visit Tryavna, on the northern slopes of the Stara Planina mountain range. 

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ST NICHOLAS DAY, SOZOPOL STYLE

In Western Europe, the 6th of December, or St Nicholas Day, is a time where the first whiff of Christmas gets felt. After all, the saint with his white beard and penchant for bringing gifts to good children is the draft of the modern Santa Claus. 

In Bulgaria, St Nicholas Day is equally important although in a different manner. Seen as the patron saint of sailors, fishermen, merchants and bankers, the saint is celebrated by many people who carry the different iterations of the name Nicholas and their families. A particular food is also associated with this day. 

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REMEMBRANCE EVENTS

James Pardew (1944-2021), the US diplomat, has gone down in history as one of the participants in the peace negotiations in Bosnia, which led to the Dayton peace agreement, in the Kosovo peace process following the NATO engagement there, and in the Ohrid framework agreement in North Macedonia. 

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A GAME OF INTERIORS

To live, work, relax and have fun in an interior that meets the highest requirements of the 2020s has now become a must for every urban resident confident in themselves. Inhabiting such an environment is a sign of being demanding towards yourself and the others, of having a taste for aesthetics and modernity, for comfort and practicality. 

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ALL WE WANT FOR CHRISTMAS...

The Christmas and New Year's holidays are the time when we are free to concentrate on fulfilling our wishes and on everything that brings us pleasure. This is why they were invented in the first place – to bring a ray of joy, optimism and light in the shortest and darkest days of the year, to inspire us to dream, give to others and open our hearts. 

The perfect presents change in accordance to the people who will give and receive them. At the end of 2022, the ruling trend can be expressed in one word – personalisation. 

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